Americans willing to drop brand loyalty to food brands to save money

Inflation's impact is weighing heavily on brand loyalty for American consumers, with 8 in 10 (88%) saying they are now willing to try different ...

Survey: 88% of Shoppers Willing to Switch Brands to Save

New findings from consumer research platform Attest show Americans are especially fickle when it comes to brand loyalty in 2023. In a survey ...

Rising Food Prices Impact Brand Loyalty, Expiration Dates, and ...

Consumers trim off excess spending · Half are switching to less expensive brands · 47% are staying within a budget · 46% are choosing cheaper foods ...

From Buy Buy Brands To Bye Bye Brands? How Private Label Is ...

Consumer research company Attest, in a 2023 study, found that 88.4 % of American adults are willing to switch brands due to inflation. A ...

Editor's Plate: Food Price Increases Are Testing Consumer Loyalty

Surveys show consumers are willing to abandon brand loyalty for lower prices ... 71% said they will drop brand loyalty to food & beverage brands ...

Brand loyalty is eroding under supply chain and price ... - Food Dive

Brand switching is especially apparent in categories like dry grocery goods (crackers, cookies and cereals), where nearly 66% of consumers have ...

Only 9% of U.S. Consumers Say They're Brand Loyal

In new research by Nielsen, only 8% of global consumers are loyal to the brands from which they've always bought. In the US, the numbers are only slightly ...

What does brand loyalty look like now? Why businesses are ...

Some 37% of executives surveyed said they believed customers left following price increases or the cessation of discounts. Yet only 17% of ...

Rethinking Customer Loyalty in the Age of the 'Zero Consumer'

While 49% of American consumers anticipate consistent discounts, loyalty points, and prizes, a significant 59% admit they would typically swap ...

Seeing fewer customers, fast-food companies turn to loyalty apps

For fast-food companies that often promote an image of affordability, low-income consumers are a significant portion of the customer base and a ...

Customer Loyalty Programs Hold Formidable Value in American ...

Although economic headwinds have forced some brands to scale back their loyalty programs, it comes at the risk of alienating loyal customers.

Why Loyalty Programs Fail - Harvard Business Review

Poorly designed programs bear those costs yet limp along with outdated assumptions and rules, touting trinkets and incentivizing consumers in ...

Brand loyalty is over for Americans | LinkedIn

Faster inflation and supply-chain kinks are prompting Americans to throw brand loyalty to the wind. Rather than sticking to the brands they ...

As Inflation Drives Brand Loyalty Downward, New Data Highlights ...

To make themselves as recession-proof as possible, brands must know customers on a granular level and recognize which factors impact loyalty ...

Most consumers will ditch a preferred brand to save money

A good number of American consumers believe brands are using inflation as an excuse to increase prices and 88% are willing to ditch a ...

What Food, Beverage Brands Are 'Loyalty Juggernauts'?

“Their emotional expectations are the hardest to measure, but that is why they are the most valuable,” the consultancy said, adding that in this ...

Nine key consumer trends in 2024 - McKinsey & Company

Offering premium products in relevant categories can help improve brand loyalty. Consumer brands should identify which categories are ripe for ...

Brand Loyalty Takes a Hit From Inflation, Shortages - WSJ

Shoppers' new willingness to switch brands could shift the balances of power inside grocery stores. Big food companies like Kraft Heinz Co.

US Consumers Demand More as Brand Loyalty Declines - Emarsys

Incentivized loyalty is fleeting, and while 49% of Americans expect regular discounts, loyalty points and incentives, 59% of consumers would ...

Brand Loyalty Is Down, Here's How To Improve It - GWI Blog

Across Europe and North America, since 2020 there's been a drop in consumers saying they're loyal to brands they like. For marketers, that's ...