An application of branding theories to tourism places

An application of branding theories to tourism places - ScienceDirect

This study applies branding theories to tourism destinations, and examines the relationship between destination image and destination personality.

An application of branding theories to tourism places - ResearchGate

Results indicate that destination image and destination personality are related concepts. Canonical correlation analysis reveals that the ...

An application of branding theories to tourism places. - APA PsycNet

This study investigates the relationship between destination image and destination personality. While brand image and brand personality studies are well ...

An application of branding theories to tourism places

Using tourism destinations as a setting, this study contributes to the debate on the brand image-brand personality relationship. Results indicate that ...

An application of branding theories to tourism places - IDEAS/RePEc

Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism ...

An application of branding theories to tourism places - EconPapers

By Sameer Hosany, Yuksel Ekinci and Muzaffer Uysal; Destination image and destination personality: An application of branding theories to ...

An Application of Branding Theories to Tourism Places

Using tourism destinations as a setting, this study contribute to the debate on the brand image – brand personality relationship. Results ...

An Application of Brand Personality to Tourism Destinations

In an increasingly competitive tourism market place, destination marketers face the challenge of attracting tourists through destination ...

An Application of Brand Personality to Tourism Destinations

However, research has suffered due to a lack of common theory and consensual taxonomy of personality attributes to describe products and brands. Aaker (1997), ...

An application of branding theories to tourism places

Destination image and destination personality: An application of branding theories to tourism places · Journal of Business Research 59(5): 638-642 · 2006 · Related ...

An Application of Brand Personality to Tourism Destinations

As tourism destinations become more substitutable due to increasing competition in global tourism markets, destination personality is seen as a viable ...

Place and Destination Branding: A Review and Conceptual ...

Definitions of place branding are somewhat elusive, but an early definition by Anholt (2004) states that place branding is the practice of ...

Strategic Place Branding Methodologies and Theory for Tourist ...

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city...

Destination brand identity: challenges, opportunities, and future ...

The results reveal an evolutionary framework that encompasses eight primary themes, including tourist destinations, digital technologies, co-creation, place ...

Brand Personality of Tourist Destinations - An Application of Self ...

Brand Personality of Tourist Destinations - An Application of Self-congruity Theory - Free download as PDF File (.pdf), Text File (.txt) or read online for ...

Destination Branding In The Tourism Industry | www2.bartleby.com

Then, uses Sabah as an example to test the context validity of the new model via adopting qualitative data analysis…show more content… The idea of destination ...

Tourist Attribution toward Destination Brands: What Do We Know ...

Destination branding is a sort of branding that aims to improve a destination's profile in addition to making it more appealing to potential ...

(PDF) Destination personality: an application of brand personality to ...

In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The ...

Destination Brand Personality – Testing the Applicability of Aaker's ...

Destination image and destination personality: An application of branding theories to tourism places · Sameer HosanyY. EkinciM. Uysal. Business. 2006. 820 ...

Place branding in tourism: a review of theoretical approaches and ...

There has been an increase in the application of branding theories to the branding of tourism places. An increasing number of cities, countries, and regions ...