Are Retailers or Consumers Pushing Holiday Shopping Earlier?

It's not your imagination if you think holiday shopping starts earlier every year. In the past, holiday shopping season traditionally began ...

Holiday shopping is hitting stores earlier. It's stressing us out.

If consumers wait too long to make holiday-related purchases, they may find stores have moved on to the next big event, leaving options ...

Gartner: 32% of holiday shoppers will start before November

As of Wednesday, Black Friday, the traditional start of the holiday shopping season, is about 70 days away. Still, Gartner said consumers are ...

Retailers launch holiday discounts earlier amid shorter season

Retailers are launching seasonal sales earlier this year and adding more promotions as they battle a shorter-than-usual holiday shopping ...

Retailers scramble to adjust as customers want earlier holiday season

Clothing, food and home goods stores, only too happy to push the season earlier to get shoppers to spend for a longer period of time, are ...

Nearly half of holiday shoppers plan to shop in stores - Retail Dive

Other research suggests that consumers will spend more this year and do their holiday shopping in stores. A PwC report released earlier this ...

Holiday creep starts even earlier this year, with shorter selling ...

Get ready for holiday merchandise to hit store shelves earlier than usual this year, and for retailers to roll out seasonal promotions well before temperatures ...

Marketers gear up for an earlier, more frugal holiday shopping season

“Retailers are anticipating consumers will want to get on board with holiday shopping earlier and not wait until the last minute for once ...

Consumers Start Holiday Shopping Early, But High Prices ... - Forbes

In a survey by ESW, 61% said they'll spend more than $600 this holiday season, compared to 48% last year. Of the people who are spending less, ...

Retailers launch early holiday push - LinkedIn

60% of consumers started their holiday shopping before Thanksgiving this year, with many kicking off as early as June. And while Black Friday ...

Competition for Early Holiday Shoppers Won't Start With Black Friday

As the holiday shopping season approaches, retailers are rolling out early sales strategies to capture consumer spending against a backdrop of economic ...

Holiday Shopping Has Started — So Has Our Research To Help!

Around three-quarters of online adults in both the UK and US said that they plan to shop for the 2024 winter holidays (e.g., Christmas, Hanukkah ...

Early holiday shopping survey | Bankrate

Americans are starting their holiday shopping as early as August this year, and financial pressure is causing stress for 54% of shoppers.

Is Christmas Coming Early? Retailers and Consumers Seem to Be ...

Furthermore, “peak” shopping and buying has already been elongated past its reliable, pre-pandemic stretch from Black Friday in late November to ...

Early Sales Could Ignite Jump on Holiday Shopping for Many

... shopping earlier if retailers started their holiday sales ... This emphasizes the potential impact of retailers' early initiatives on consumer ...

Retail Viewpoint: Consumers are trimming their holiday lists—what ...

From 2019 through 2022, about half of all consumers started their shopping before Halloween. In the past two years, consumers have pushed their ...

The Supply Side: Retailers push for earlier holiday sales

Insider Intelligence reports that half of consumers expect to start holiday shopping before November. Consumer marketing firm Celigo says more ...

2024 Holiday Shopping & Retail Trends: Uncertainty & Opportunity

Nearly half of consumers now begin their holiday shopping in October or even earlier. ... “Both consumers and retailers are pushing the ...

Retailers Prepare for Cash-Strapped Holiday Shoppers - Adweek

“If you think it's going to be a challenging holiday season, then you move early because consumers only have so much to spend,” he said. The ...

These were the most important holiday shopping trends of 2023

The 2023 holiday season is now in the rearview mirror. The year distinguished itself from recent years, as consumers and retailers continued to ...