- B2B Buyers Crave More Relevance🔍
- 2022 Content Preferences Survey🔍
- Four Strategies To Address The Consumerization Of B2B Buyers🔍
- What Sales Should Know About Modern B2B Buyers🔍
- How to Make the Most of Five New Trends in B2B Buyer Behavior🔍
- What Content Do B2B Buyers Crave? – Return On Ideas🔍
- Layering Intent & Signal Data To Surround B2B Buyers With ...🔍
- Why B2B Buyers Love Personalization🔍
B2B Buyers Crave More Relevance
B2B Buyers Crave More Relevance - OMI Blog | Email Marketing Blog
For B2B marketers, this presents both a challenge and an opportunity. When you achieve relevance, you also gain greater customer trust, loyalty, ...
2022 Content Preferences Survey: B2B Buyers Crave Concise ...
According to new research, 55% of buyers said they now rely more on content to research and make purchasing decisions than they did a year ago.
Four Strategies To Address The Consumerization Of B2B Buyers
Taken together, today's B2B buyers want more flexibility, more access to information and more choice across channels. B2B marketers must ...
What Sales Should Know About Modern B2B Buyers - Gartner
The 2019 Gartner Account Growth Buyer Survey finds that B2B customers are 70% more likely to say a growth purchase requires significant organizational change ...
How to Make the Most of Five New Trends in B2B Buyer Behavior
B2B buyers want personalized, relevant content. A massive 94 percent of marketers state that personalization boosts sales. Further, it's ...
What Content Do B2B Buyers Crave? – Return On Ideas
What Content Do B2B Buyers Crave? · Should include relevant/shareable links that can be shared immediately (48%) · Must be packed with shareable stats and quick- ...
Layering Intent & Signal Data To Surround B2B Buyers With ...
Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach — meaning practitioners need to proactively ...
Why B2B Buyers Love Personalization - Madison Logic
Due to the growing complexity of most B2B buying processes, you need access to multiple sources of data for the clearest picture of who to ...
5 Ways B2B Buyer Expectations Are Evolving (And How to Keep Up)
Ease of purchase is only one factor pushing more B2B sales online and altering buyer expectations in B2B. Product depth is another major ...
The Relevance Maturity Matrix Helps B2B Marketers Close the Gap
A good customer experience must be relevant. According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human ...
6 Characteristics of the B2B Buyer - ECI Software Solutions
In today's fast-paced digital age, the habits, preferences, and expectations of B2B buyers have evolved dramatically. They're online, they want ...
How B2B Organizations Can Win With Younger Buyers - Forrester
While this shift is, of course, inevitable, it's forcing a reckoning among B2B companies. Millennials and Gen Zers — most of whom grew up with ...
The Complete Guide to B2B Buyer Behavior - RevBoss
Although B2B buyers are more independent, they still crave personalized experiences. They expect their vendors to have insights into their specific needs ...
What B2Bs Need to Know About Their Buyers
A survey by Bain and Google of 1208 people at U.S. companies who are involved in buying software, cloud hosting, hardware, ...
What Do B2B Buyers Want? A Relationship Built on Trust and ...
The dynamics of B2B buying are evolving and brands need to adapt to meet the shifting expectations of modern buyers. We conducted a survey ...
Younger B2B buyers are the main reason marketers need to refresh ...
The B2B buyer is younger, digital-first, and dominates the share of voice online. They're demanding, but they're also more engaged in the buying process.
B2B Buyers Demand Speed: Are You Delivering? - LinkedIn
In today's dynamic business landscape, B2B buyers are more empowered and demanding than ever before. They expect immediate responses, ...
The Point of First Contact Constant: Buyers say, Don't call us, we'll ...
According to Forrester, a staggering 74% of business buyers conduct more than half of their research online before making an offline purchase.
What B2B Buyers Want, and Ways to Align Your Customer Journeys
Below is a high-level purchase journey showing the frequency of buyer-initiated vendor interactions based on hundreds of customer journey B2B ...
Are B2B Buyers Cowards? The Importance Of Trust - Forrester
Want More B2B Trust Insights? ... Trust is an essential ingredient in the B2B buying process. Trusted companies are more likely to win and retain ...