B2B Content Marketing Metrics

18 B2B Content Marketing Metrics & KPIs That Actually Matter

18 B2B Content Marketing Metrics & KPIs (+ How to Measure & Improve Them) · 1. Conversion rate. Your conversion rate is the percentage of visitors to a company ...

14 Content Marketing Metrics to Track for Success - Semrush

Content marketing metrics are quantitative (numerical) and qualitative (descriptive) data points you can use to evaluate the impact and ...

7 Content Marketing Metrics to Consider for Continued Success

Content Marketing Success Metrics · 1. Traffic Sources · 2. Impressions · 3. Click-through-rate (CTR) · 4. Content Shares and Backlinks · 5. Email ...

10 B2B Marketing Metrics & KPIs to Measure and Improve - Cognism

Marketing metrics are what B2B marketers use to monitor, record, and measure performance. The numbers are not set and will need to be ...

B2B Content Marketing Trends 2025 [Research] | CMI

Last year, most B2B marketers (57%) cited creating the right content for the audience as a challenge. This year, only 40% did. That may indicate ...

Use These B2B Content Marketing Metrics to Track and Improve ...

Selecting relevant performance trackers will help you get an accurate understanding of how effectively your content is accomplishing your goals and where you ...

10 Content Marketing Metrics to Track (+5 Experts on the Ones that ...

In it, I'll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return ...

The B2B marketing metrics that matter in 2024 - Digital Commerce 360

This blog will delve into the key B2B marketing metrics, B2B marketing KPIs, and the best practices for B2B marketing measurement.

B2B Marketing KPIs: A Quick Guide

Key performance indicators are metrics, such as conversion rate or number of sales qualified leads, that help you evaluate whether you met your SMART goals.

How to Measure the Effectiveness of Your B2B Content - OneIMS

Different marketing campaigns, channels, and formats have their own KPIs that B2B marketers use to track both performance and progress. For example, common ...

The Advanced Guide To B2B Content Marketing | Stratabeat

B2B content marketing involves strategically planning, creating, and marketing content specifically for B2B businesses to drive audience action.

14 B2B Marketing Metrics & KPIs that Matter in 2024 - KeyScouts Blog

Examples of B2B marketing metrics include website traffic, cost per lead (CPL), and conversion rates. Conversely, KPIs are strategic, high-level ...

50 Content Marketing Metrics to Measure Your Campaign - Meltwater

The effectiveness of your content marketing campaigns depend on hundreds of factors: your audience, your tone, your level of detail, ...

How To Measure Content Marketing ROI: A Quick Guide For B2B ...

B2B content marketing ROI can be measured with a straightforward formula: The 'return' includes lead value, conversions, revenue, or other metrics tied to your ...

B2B Content Marketing Metrics: Measuring Success Made Simple

To measure content marketing success, track metrics like website traffic, lead generation, customer conversions, and return on investment (ROI).

The Most Important Metrics to Track Success in B2B Content Marketing

Tracking thе right contеnt markеting mеtrics allows markеtеrs to makе data-drivеn dеcisions, optimizе stratеgiеs, and dеmonstratе thе valuе.

Content Marketing Metrics that Matter - Neil Patel

Traffic is the most important metric because it enables everything that comes after it: engagement and conversion. Breaking down website users by country. But ...

15+ Important Content Marketing Metrics to Track - AgencyAnalytics

Content marketing metrics are quantitative measures that assess the effectiveness of content marketing strategies. These metrics cover audience engagement, ...

B2B Marketing KPIs: 23 Metrics to Track - NetSuite

23 B2B Marketing KPIs to Measure · Visits: Each click on a web page. · Unique visits: One visitor who clicks on one or more web pages in a visit.

12 Content Marketing Metrics & KPIs For SaaS Companies - Factors.ai

Keep track of the most content marketing metrics including organic traffic, CTRs, CAC, scroll depth, time on page, bounce rate, and more.