BCG on Consumer's Post

Is Consumer-Led Growth a Thing of the Past?

Uncover the real drivers behind consumer spending as BCG experts reveal the surprising impact of micro concerns, overshadowed by macro ...

Explore Our Latest Thinking on Customer Insights | BCG

A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen. Consumer Sentiment.

Consumer Products Industry Overview | BCG

Brands around the world must master digital to survive. We have the expertise and capabilities to power consumer-centric innovation grounded in data, ...

A Slow Recovery for Consumer Confidence | BCG

People are concerned about the economy and their personal finances. How does that affect consumer spending behaviors?

Consumer Products Insights & Thought Leadership | BCG

Explore BCG's latest consumer products insights to learn more about the rise of digital insurgents and new business models transforming the industry.

Hidden Connections That Transcend Borders and Defy Stereotypes

Global consumer strategist, Aparna Bharadwaj shares how geographically diverse but shared mindsets shape consumer behavior through a proximity analysis.

Mature Consumers Are an Overlooked Multi-Trillion-Dollar Opportunity

These consumers are the focus of a new report being released today by Boston Consulting Group (BCG) Center for Customer Insight. Titled Don ...

How Can US Brands Reach Gen Z Consumers | BCG

New BCG research reveals a number of characteristics that US retailers and brands should know about their Gen-Z consumers. Learn more here.

Customer Data in Global Markets - Boston Consulting Group

BCG's rich stores of customer data in global markets help companies gain the insights needed to craft strategies for winning in the global consumer market.

Don't Overlook Your Mature Consumers | BCG

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal ...

Consumers Know More About AI Than Business Leaders Think

Artificial intelligence isn't new, but broad public interest in it is. Our survey of consumers revealed they're knowledgeable and excited ...

Changing the Topic of the Direct-to-Consumer Conversation | BCG

Many companies are using the DTC model to engage with consumers, rather than sell to them. It's proving to be a more cost-effective way to ...

Customer Insights & Analytics Consulting | BCG

BCG's customer insights consulting experts use deep knowledge of customer behavior and database technology, along with a unique methodology, to turn those ...

Consumers to Spend More on Experiences Post COVID-19

BCG's Monica Wegner tells The Sydney Morning Herald that there will be a radical shift in consumer behavior after COVID-19 as Australian ...

The Consumer Sentiment Series - Boston Consulting Group

The series tracks sentiment and spending changes due to COVID-19. The series is based on data drawn from an online survey of consumers that has been conducted ...

Consumer behavior post the coronavirus 'surge'... What to expect ...

Now the initial grocery shopping 'surge' has calmed down somewhat, what can CPG companies expect in the next three to four weeks as ...

Our BCG on Consumer team gathered in New York this ... - LinkedIn

View profile for Anthony Palmer, graphic · Anthony Palmer. Fortune 500 Strategy Leader | Now Co-Founder of Ignition Strategy | Passionate About ...

Consumers Are the Key to Taking Green Mainstream

BCG explores the key insights from consumers to understand what it takes to make sustainable products mainstream. For more on sustainable ...

New BCG Research Finds Consumer Attitudes Differ Considerably ...

PRNewswire/ -- A considerable market-by-market divide exists in consumer purchasing decisions in key economies, reinforcing the need for ...

Understanding Consumer Behavior & Its Future Impact | BCG

Markus Mutz, CEO of Open SC and Venture Architect Director at BCGDV, discusses how supply chains and consumer behavior will change in the ...