Balancing exclusivity and inclusivity through the strategic ...

We draw on the institutional logics framework to explore how luxury mobilizes domestic elements in the service encounter to manage inclusivity and exclusivity ...

Balancing exclusivity and inclusivity through the strategic ... - HAL

Our findings contribute to research on strategic brand management and retailing by (1) enriching emerging research on domesticity in luxury ...

Balancing exclusivity and inclusivity through the strategic ... - HAL lara

... in Marketing Année : 2024. Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience. Alain Debenedetti (1) ...

Balancing exclusivity and inclusivity through the strategic ... - Serval

Dion, Balancing exclusivity and inclusivity through the strategic domes- tication of the luxury retail experience, International Journal of Research in ...

Balancing exclusivity and inclusivity through the strategic

Our findings suggest that domesticity can be mobilized both as an integration and a separation mechanism and that the "domestication" of the luxury retail ...

Balancing exclusivity and inclusivity through the strategic ... - DUMAS

The mass-marketization of the luxury field results in a conundrum for brands: how to sell to the new mass of luxury consumers while continuing to conform to ...

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Balancing Exclusivity and Accessibility in Luxury Retail - LinkedIn

Strategies for Balancing Exclusivity with Accessibility · Product Differentiation: Brands should ensure that iconic, high-value items remain ...

Balancing the Paradox of Inclusivity and Exclusivity: How Luxury ...

In the last decade, luxury fashion brands have been critiqued for design and marketing blunders involving racist imagery and cultural ...

Finding a balance between exclusivity and the inclusivity of a digital ...

This thesis examines how luxury brands can navigate the new technological environment by finding a balance between an exclusive brand image and the inclusivity ...

Exclusivity vs. Inclusivity: Striking the Right Balance in Luxury ...

In a world increasingly valuing diversity and inclusivity, luxury hospitality establishments are reevaluating their strategies. The shift ...

The Perfect Balance: How Luxury Brands Can Maintain Exclusivity ...

At present, aspirational consumers can choose from added options, pushing respective luxury brands even further along on the path to competition ...

The Role of Exclusivity in Luxury Brand Campaigns - Jori White PR

Achieving the optimal balance between exclusivity and inclusivity is paramount. Luxury brands need to craft communications and experiences that ...

The Art of Exclusivity: How Brands Craft Prestige

In the world of marketing, exclusivity is not just a strategy; it's an art form that transforms ordinary items into coveted treasures.

How Inclusive Brands Fuel Growth - Harvard Business Review

Marketplace inclusion is a different paradigm for competition that increases brand relevance for a diversity of people. Savage X Fenty, which was founded by ...

Luxury Brand Exclusivity Strategies – An Illustration of a Cultural ...

This paper examines how luxury fashion brands renew themselves in order to balance the exclusivity that is associated with luxury goods and with profit ...

Exclusivity is Dead: 7 Tips for Embracing Inclusion

Market Expansion: Inclusive practices allow companies to tap into broader markets. When products, services, and marketing strategies are ...

Exclusive vs Inclusive Online Strategies for Digital Marketing | by ...

Rather than taking an either/or approach, the best tactic is combining exclusivity and inclusivity across member tiers. ... This balanced, tiered ...

Inclusivity: The Key to Shaping the Future of Luxury Brands

The future of luxury lies in its ability to be both exclusive and inclusive, offering products and experiences that resonate with consumers from ...

Patterns of Brand and Product Line Extension Strategies in the ...

... strategies in balancing exclusivity and accessibility in the fashion luxury... | Find, read and cite all the research you need on ResearchGate.