Brand architecture strategy and firm value

Brand architecture strategy and firm value - SpringerLink

Our results show that risk/return tradeoffs for sub-branding, endorsed branding, and the BH-HOB hybrid differ significantly from what common wisdom suggests.

Brand architecture strategy and firm value: how leveraging

Our results show that risk/return tradeoffs for sub-branding, endorsed branding, and the BH-HOB hybrid differ significantly from what common wisdom suggests.

(PDF) Brand Architecture Strategy and Firm Value: How leveraging ...

We offer a brand-relevant conceptualization of the sources of idiosyncratic risk that may be exacerbated or controlled through brand architecture strategy.

Brand architecture strategy and firm value - EBSCOhost

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns. Language: English

The Impact of Brand Architecture Strategy on Firm Value and Its ...

This paper examines the main effect and explores the mechanism of operating efficiency between brand architecture strategy and firm value.

Brand Architecture: A Blueprint for a Better Brand

The insights you get from research will help you identify which brand architecture type will best support your business strategy. It will give you the ...

Building Brand Value: With Brand Architecture Strategy - Vital Design

Brand architecture strategy is industry-speak for how a company's brands work together, and how consumers will understand and interact with the brands.

Brand architecture strategy and firm value: how leveraging ...

Despite evidence suggesting a growing incidence of brand architecture strategies beyond the branded house (e.g., Boeing and IBM) and house-of-brands (e.g., ...

The Complete Guide to Brand Architecture - Qualtrics

Brand architecture is the structure of a brand, often illustrated with a diagram, that helps to explain the relationships between a company's master brand, sub ...

Brand Architecture: What it is, Why it Matters, and How To Develop it

The definitive guide on how brand architecture can add value to ... brand architecture is best suited to your business strategy. This ...

Brand Architecture's Impact On Brand Value

Brand Architecture's Impact On Brand Value · 1. Reducing marketing costs necessary to support multiple brands · 2. Reducing the management costs of running a ...

The complete guide to brand architecture | Focus Lab®

In Brand Architecture Strategy, we dive deep inside your business, analyzing all brands, sub-brands, products, and services, along with ...

Brand architecture strategy and firm value : how leveraging ...

Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns.

Linking brand architecture strategy to components of firm value

Download scientific diagram | Linking brand architecture strategy to components of firm value from publication: Brand Architecture Strategy and Firm Value: ...

What is Brand Architecture? Models, Strategy, Examples - Appinio

Brand architecture is the strategic framework that organizes and structures a company's portfolio of brands, products, and services.

Brand Architecture: Why Is It Important for Your Business?

This allows audiences to navigate your offerings and clearly understand your brand's value. A master brand is the name applied to a group of ...

[PDF] Brand architecture strategy and firm value: how leveraging ...

Despite evidence suggesting a growing incidence of brand architecture strategies beyond the branded house (e.g., Boeing and IBM) and ...

Citations of Brand architecture strategy and firm value - IDEAS/RePEc

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns. Author & abstract ...

How Brand Architecture Can Help Your Business Stand Out and ...

Internally, brand architecture has value as a business strategy tool. ... For example, brand architecture impacts a firm's organic growth strategy ...

Beyond BH and HOB: a five-part categorisation of brand...

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns.