- Brand extensions – the influence of the parent brand🔍
- The Effects of Experience with Brand Extensions on Parent Brand ...🔍
- The Effects of Parent Brand Equity and Extension Fit🔍
- Effect of brand extensions on parent brand🔍
- Influence of parent brand attitude and self|brand congruity on ...🔍
- The impact of brand extensions on parent brand relationship equity🔍
- The effect of brand extensions on parent|brand relationship quality🔍
- Leveraging the effects of parent brand equity and extension fit in ...🔍
Brand extensions – the influence of the parent brand
Brand extensions – the influence of the parent brand
Through brand extension, a strong brand can make it easier for the consumer to accept the new product introduced under the parent brand. In the last two decades ...
Brand extensions – the influence of the parent brand - Academia.edu
Brand extension strategy consists of using an established brand name to launch new product. One of the main advantages of using brand extensions is the ...
The Effects of Experience with Brand Extensions on Parent Brand ...
We explore the influence of direct experience with a brand extension on consumers' knowledge about parent brands that differ in familiarity.
The Effects of Parent Brand Equity and Extension Fit - Sage Journals
The results show that parent brand equity and extension fit positively influence extension success. However, the multifaceted dimensions of ...
Effect of brand extensions on parent brand
Key words: Brand extension, Brand Image, Parent Brand and Fit. Introduction. Creating strong brands has become imperative for any successful organization in ...
Influence of parent brand attitude and self-brand congruity on ...
Brand extensions allow brands with a loyal market following to engage in new sustainability efforts with less assumed risk. Green brand extensions not only ...
The impact of brand extensions on parent brand relationship equity
Brand extension feedback effects are traditionally modelled largely on parent brand equity and/or its components, namely, attitudes, image and associations (for ...
The effect of brand extensions on parent-brand relationship quality
Three studies that investigated the influence of brand extensions on the parent brands particularly influenced this research. Martinez & Pina (2003) ...
Leveraging the effects of parent brand equity and extension fit in ...
Parent brand equity has a positive (though small) effect on brand extension success even if the extension has a poor fit. Similarly, extension ...
does brand extension impact parent brand: a case of johnson, uk
The main purpose of this study is to check the impact of brand extensions on brand image. For this purpose Johnson is selected as parent brand for current ...
How does parent heritage brand preference affect brand extension ...
Highlights. •. Parent heritage brand preference contributes to the formation of brand-extension loyalty. •. Parent heritage brand preference improves the image ...
The Impact of Brand Extensions on Parent Brand Memory Structures ...
Hi: The introduction of extensions by established parent brands facilitates parent brand categorization. H2: Parent brand dominance moderates the effect in Hl, ...
The negative impact of brand extensions on parent brand image
The main objective of this study is to analyse the influence that brand extensions have on brand image.
The Effects of Parent Brand Equity and Extension Fit - Sage Journals
The results show that parent brand equity and extension fit positively influence extension success. However, the multifaceted dimensions of these two drivers ...
Turning Brand Extensions into Success Stories [Strategic Insights]
We find that parent brand equity can strengthen the positive impact of extension fit on brand extension success and vice versa. Therefore, ...
(PDF) The effect of brand extensions on parent-brand relationship ...
Since a brand launch costs heavily, so it‟s better to opt for brand extensions that are considered strategically more useful. The consumers have ...
Brand extension failure and parent brand penalty: The role of implicit ...
Given that the vast majority of brand extensions fail, it is important to understand how extension failure influences consumer judgments of ...
Act your age to engage: field evidence on parent versus brand ...
Brand extensions are the most common way to introduce new products to market as they leverage the brand knowledge of their parent brand and ...
Most of the literature focuses on the consumer evaluation and positive impact on parent brand. In practical cases, the failures of brand extension are at higher ...
The impact of brand extensions on parent brand relationship equity
Brand extension attitude has the strongest impact on change in parent brand relationship equity, followed by initial relationship equity. The impact of parent ...