Brands Go Quiet this Pride Month

Brands Go Quiet this Pride Month, Fearing Rainbow Washing

Companies are shying away from Pride campaigns in fear of consumer backlash and culture wars. Here's how companies can move beyond rainbow-washing.

Pride Month brand marketing is quieter in 2024 | Ad Age

Pride Month is quieter this year as retailers such as Target scale back collections following backlash and boycotts.

Has staying silent this Pride Month helped or harmed brands?

As Pride Month draws to a close, observers may have noticed a significant reduction in festive brand campaigns compared with previous years, as ...

Have Brands Gone Quieter For Pride in 2024? Mostly, No - PPAI

Given the grief Target received in 2023 over its Pride merch collection, followed by a much smaller launch this year – as well as the boycott of ...

Corporate Pride is quieter this year. Why that matters - Marketing Brew

Brands that were more outspoken in previous years have been quieter in 2024 around their support of LGBTQ+ causes and customers.

Brands plan for a quiet Pride Month | Campaign US

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

This pride seems much quieter than last year. : r/lgbt - Reddit

The pride parade at our city is sponsored by a bunch of local businesses and OUC ... Much as it saddens me I get why companies are doing this.

Companies Targeted For Pride Support Last Year Go Quiet ... - Forbes

Companies once vocal online about Pride Month, like Nike and Target, have refrained from posting about Pride Month on social media following ...

Why Brands May Be Saying Less But Not Doing Less for Pride Month

Additionally, organizations such as GLSEN, a national nonprofit working to support LGBTQ+ youth in K through 12 schools, saw a marked decrease ...

Major brands scaled back Pride Month campaigns in 2024. Here's ...

Along with fierce calls for boycotts against both companies, Target said customers angered by the Pride collection had knocked over displays in ...

Why Are Some Brands Staying Quiet This Pride Month? - LinkedIn

This trend is compounded by rising homophobic sentiment. Public backlash against brands promoting LGBT+ Pride is increasing. A notable example ...

It's a Quieter Pride Month at Many Stores, and Some LGBTQ+ ...

Some brands and influencers who work with the community report a noticeable decline in corporate partnerships. Rob Smith, founder and chief ...

Why Fashion Went Silent on Pride This Year | BoF

Fearing backlash and boycotts, many large brands have pulled back on pro-LGBTQ displays and collections this month.

Queer influencers are feeling the Pride marketing squeeze

Protests against brands with Pride Month products and marketing campaigns reached a fever pitch last year. Target reported “gut-wrenching” attacks of violence ...

Pride & Purpose: Worst Examples of Queerbaiting and Best ...

This year's Pride season in particular we experienced what culture is calling a 'quiet pride' with brands practicing 'pride-hushing'.

The silence this Pride is deafening - IPA

Brands usually so active in supporting the queer community are silent, afraid of getting it wrong. ... June is Pride Month, but we have yet to see ...

Major Brands Silent About Pride Month After Backlash - Newsweek

Of the accounts reviewed by Newsweek, only Kohl's and PetSmart had defied critics so far in posting Pride Month content. Companies are facing a ...

A quiet Pride Month is bad for business and bad for society

The culture wars and fear of public backlash has moved Pride from an easy win for brands to another political minefield.

Major brands scaled back Pride Month campaigns in 2024 ... - Reddit

The stuff that is sold is tacky as hell and no gay person wants to be branded like a cattle. Same goes for February (black history month), ...

Pride is back. Where are the brands? - PR Week

Many brands are taking a break from Pride this year due to the economy or political opposition to DEI and ESG programs. Advocates are looking for silver ...