Bud Light US sales down after Dylan Mulvaney boycott as AB InBev ...

Sales of Bud Light continued to fall in the U.S. after a 2023 boycott over the brand's partnership with Dylan Mulvaney, a transgender ...

Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in ...

The world's largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to ...

Bud Light Boycott Effects Endure—Brand Drops To Third - Forbes

Bud Light fell to third place in US beer sales as Michelob Ultra took its place behind the top-selling Modelo, reinforcing the impact of the 2023 Bud Light ...

Bud Light sales still suffering in US a year after controversy

Anheuser-Busch InBev's Bud Light brand has still not recovered in the US more than a year since the beverage giant's controversial partnership with transgender ...

Bud Light Owner's U.S. Sales Bounce Back After Boycott - WSJ

The U.S. results mark a turnaround from a year earlier when AB InBev reported a third-quarter sales drop of about 14% in the U.S. while the ...

Bud Light Beer Sales Still Struggling After Dylan Mulvaney Ad

America's former No. 1 beer has been losing ground since conservative boycotts last year. Now AB InBev is betting big on another light beer.

Bud Light Boycott Eases but AB InBev Has a Fresh Problem - Barron's

U.S. volume has been suffering from a decline in sales of the ... Dylan Mulvaney—but that now seems to be improving. Volumes declined 3.2 ...

Bud Light falls to No. 3 beer In US following Dylan Mulvaney boycott

Bud Light, once the nation's most popular beer, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev- ...

Bud Light falls to No. 3 beer brand more than year after Dylan ...

Bud Light has still not recovered from a controversial partnership last year with transgender influencer Dylan Mulvaney that sparked a ...

Bud Light sales plunge following boycott over trans influencer

Anheuser-Busch Inbev said Thursday that its U.S. revenue fell 10.5% in the second quarter. Bud Light sales plunged amid a conservative backlash ...

Anheuser-Busch exec steps down after Bud Light sales ... - CBS News

Anheuser-Busch's marketing head is leaving the company after Bud Light's promo with TikToker Dylan Mulvaney triggered backlash.

Bud Light sales plunged after boycott over campaign ... - NBC News

Anheuser-Busch Inbev reported a drop in U.S. revenue in the second ... Trans influencer Dylan Mulvaney speaks out after Bud Light controversy.

Bud Light Struggles to Recover One Year After Dylan Mulvaney ...

However, the initial effects of the boycott resulted in a decline in sales and revenue for Bud Light. A report from Harvard Business Review this ...

Bud Light's Dylan Mulvaney fiasco spurred sales hit of more than $1 ...

Bud Light-parent Anheuser-Busch InBev may have lost more than $1 billion in sales because of its ill-fated advertisement featuring transgender influencer Dylan ...

Bud Light boycott: $1 billion loss for Anheuser-Busch InBev

The company's sales were hurt by a boycott of Bud Light over a sponsored Instagram post with transgender influencer Dylan Mulvaney.

ex-Bud Light staff on one of the biggest boycotts in US history ...

A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the company's response.

Dylan Mulvaney Isn't The Cause Of Anheuser-Busch InBev's ...

Bud Light has attributed much of this decline to the consumer boycott that came from the Dylan Mulvaney scandal.

Bud Light sales slump following boycott over Anheuser-Busch ...

For Anheuser-Busch Inbev, the aftereffects of a marketing promotion involving Bud Light and transgender influencer Dylan Mulvaney is ...

Boycott continues to impact Bud Light sales a year after ... - Local 12

Bud Light was eventually dethroned as the best-selling beer in America, replaced by Model, which is made by AB InBev-owned Grupo Modelo.

Bud Light is still sinking: Here's why it really lost its crown - The Hill

Many ascribe Bud Light's sales decline to a conservative response to an incident with transgender influencer Dylan Mulvaney. They are wrong.