Building a Marketing Team Structure for the Modern B2B Buyer

We'll explore how this new wave of buyers is changing buyer behaviours and what you need to consider to ensure your marketing team can handle it.

Modern Marketer Guide: Building the B2B Marketing Dream Team

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. Guaranteed.

B2B Marketing Team Structure: Essential Roles and Their ... - Userpilot

A B2B marketing team structure is a dynamic combination of leaders, contributors, and specialists who work together to develop and execute your comprehensive B ...

A Guide to Building a B2B Marketing Team Structure - OneIMS

Building the right B2B marketing organizational structure is the key to implementing your marketing plan and meeting your key performance indicators (KPIs).

Build a Strong B2B Marketing Organization Structure for Modern ...

The current buying decision has become so sophisticated that some teams have restructured their entire org to focus on demystifying this.

A Successful B2B Marketing Team Structure: The Ultimate Guide | O8

Are you struggling to build a cohesive B2B marketing team structure that drives results? In today's competitive landscape, a well-organized team is crucial ...

What is the Optimal B2B Marketing Team Structure?

B2B marketers need a constant stream of new landing pages, custom analytics, and other deliverables which require development skills. Having a ...

The Ultimate Marketing Team Structure Explained + Tips - Cognism

A B2B marketing team structure in a corporation would differ from the one in a growing startup. However, most teams close the following roles as ...

Building a High-Performing B2B Marketing Team : A Guide - LinkedIn

In this article, I will explore the key components needed to set up an effective B2B marketing team, including the team structure, essential technologies, ...

How to Choose a Marketing Team Structure That Doesn't Just Look ...

Best for: Midsized companies (100 to 1,000 employees) where marketing owns a revenue number and is responsible for driving leads and ...

How to Structure a B2B Marketing Team in 2025 - MarketerHire

Why this structure works: This B2B team structure balances acquiring new clients, managing existing accounts, delivering creative content, and ...

The Anatomy Of A High-Performing B2B SaaS Marketing Team

A successful marketing team structure consists of clearly defined roles and workflows, with each team member contributing based on their skill set.

How to Structure a B2B SaaS Marketing Team | Powered by Search

Tips for Building an Effective SaaS Marketing Team · Define your target audience and research the market. · Develop a comprehensive marketing plan ...

B2B Marketing Team Structure: Which Org Chart Is Best?

The concept here is building multiple hyper-focused marketing teams within the overall function. If you're a smaller organization, ...

How to Organize a B2B SaaS Marketing Team | by Lindsay Bayuk

How to guide for B2B SaaS Marketing team org design which includes an org chart example and complete descriptions of each function.

Building Your First B2B Marketing Team: Who Does What?

Gone are the days of a single marketing generalist who can do everything. In the modern marketing world, a well-structured B2B marketing team often includes ...

B2B Marketing Department Structure: Finding the Right Approach

Growth Marketing. Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their ...

How to structure your B2B SaaS marketing team

There are five primary skill groups that most B2B SaaS companies should look to fill on their marketing team: marketing leadership, product marketing, content ...

B2B SaaS Marketing Team Structure - Best Practices & Roles

To structure your B2B SaaS marketing team, consider your company's size and the expertise at its disposal. Then, fill in the crucial roles of ...

Building B2B Startup Marketing Orgs from 1 to 25+

You need to customize your org structure based on your existing team, business model, audience, and market. To determine who you need to hire, ...