CTV Brings New Considerations to Contextual Advertising

Contextual targeting involves delivering advertisements based on the content that viewers are consuming, rather than relying on user data, ...

Within the ever-evolving digital advertising landscape, contextual targeting has long served as a key tool for reaching audiences in ...

Contextual AI Is Coming for CTV - Adweek

Now, AI is poised to transform contextual targeting yet again, this time by expanding it into video and connected TV (CTV). Previously, contextual AI was ...

Contextual Advertising for CTV and FAST Raises the Bar on CPMs

The challenge with FAST advertising is how to serve appropriate ads when limited first-party data about the consumer is available.

Contextual CTV Ads Improve UX, Deliver on Key KPIs

There is no discounting the power of marketing and the ways in which brands integrate their stories and narratives into the lives of engaged ...

Everything you need to know about Contextual Targeting on CTV in ...

How is Contextual Targeting a new era in CTV? CTV is evolving with the proliferation of ad-supported streaming, giving rise to an era of ...

Alfredo Pedroso on LinkedIn: CTV Brings New Considerations to ...

Forget targeting individuals, think about the bigger picture! Contextual is the new best thing in #CTV advertising, but the current technology available ...

CTV Brings New Considerations to Contextual Advertising

This type of information has long been table stakes in traditional linear TV buying models; a juxtaposition captured well in this anonymized quote from a ...

The Growing Importance of Contextual Ads in TV's New Era

The opportunities for advertisers to effectively reach their target audiences on CTV and streaming platforms is growing. As CTV offers ...

Contextual AI Unlocks New Targeting Options and Insights for CTV ...

That accessibility gives brands more ways to reach consumers in a variety of different contexts. “Content can be distributed and consumed in ...

What Is Contextual Advertising and How Is it Changing TV?

'Contextual advertising is a really hot topic in TV advertising right now,' declared TVREV's Alan Wolk at Streaming Media Connect 2024.

CTV Targeting: 22 Tactics to Reach the Right Viewers - Strategus

Targeted advertising has been around since the early days of the internet. And while it often brings to mind the ads we see while browsing ...

With AI, agencies advance CTV contextual targeting by ... - Digiday

With the help of artificial intelligence, media agencies are analyzing emotions detected in streaming content to contextually align their ads.

Contextual CTV allows advertisers reach viewers effectively

Contextual CTV allows advertisers to meet viewers where they're at ... There is no discounting the power of marketing and the ways in which brands ...

Unlocking Contextual Targeting Opportunities on CTV - KARGO

What's more, contextual targeting on CTV provides value in a number of ways. First, contextual targeting captures attention and performs better ...

CTV ad targeting gets contextual boost from IRIS.TV, Wurl

While not a new concept, some publishers and vendors have taken recent steps to advance the potential of contextual advertising on CTV for ad ...

CTV Marketers Are Using Gen AI to Improve Contextual Advertising

“This is such a key factor in scaling CTV from a programmatic lens,” said Kathy Argyriou, the head of publisher sales at FreeWheel. “We are now ...

Embracing Emotion: The Future of Contextual Advertising in CTV

Navigating the CTV Advertising Landscape. Crofut likens the current challenges facing CTV advertising to the early days of display and mobile ...

6 Simple Questions to Inform Your CTV Targeting Strategy - GumGum

While other ad platforms are playing catch up, AI-driven advanced contextual technology is now available on scalable platforms to help you reach ...

Contextual targeting: A new era in CTV - Wurl

Contextual targeting: A new era in CTV ... Share: The Connected TV (CTV) landscape is undergoing a transformation that parallels the dynamic ...