CTV Trends to Watch in 2025
7 CTV Trends to Watch in 2025 - WebFX
1. Viewership is growing. As more platforms becoming available, more people are opting to ditch cable and satellite subscriptions in favor of streaming ...
The 2025 CTV opportunity: Where retail media and premium ...
A person looks up at a giant-sized smart tv remote. ... As we approach 2025, the growing connected TV (CTV) market holds great promise for ...
Top Trends to Watch in 2025 - eMarketer
The AI revolution continues, driving efficiency and innovation across sectors. Retail media is emerging as a dominant channel, transforming how ...
9 Trends Shaping the Future of TV Advertising in 2025 | LiveRamp
1. CTV and streaming growth · Increased “cord cutting” as consumers seek more flexible, on-demand viewing options outside of traditional cable ...
Navigating the CTV Frontier: Ad Spending Trends to Watch in 2025
In this Meet the Analyst Webinar, senior analyst Ross Benes will explore the key trends that will shape the TV and connected TV (CTV) landscape in 2025 and ...
2025 State Of CTV Advertising: Mainstream Acceptance, More ...
Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs.
Five CTV Stats that Will Shape B2B Marketing in 2025
1. By 2026, US adults will spend 20% of daily media time (2h 34m) on CTVs, but only 8.1% of ad budgets will follow.
Streaming Predictions: The Future of Connected TV - Simulmedia
As we look ahead, it's clear that certain patterns in the Connected TV (CTV) space persist and accelerate. The numbers tell the story—consumer ...
CTV Trends to Watch in 2025 - YouTube
Connected TV (CTV) advertising is one of the most effective channels for expanding reach and building brand awareness through programmatic ...
Programmatic Advertising Trends to Watch in 2025 - LinkedIn
In 2025, we anticipate a continued surge in CTV ad spending as advertisers look to capitalize on the engaged, on-demand streaming audience.
The Future of Connected TV and CTV Advertising | StackAdapt
Digital upfront spending is set to soar by an additional $5.06 billion USD, driven by Amazon Prime Video's new ad tier, the migration of live ...
CTV outpaces AI on marketers' list of consumer trends to watch
Connected TV (CTV) has become the most important consumer trend according to marketers, with 56% ranking it as critical to watch ahead of H2 ...
The Future of Advertising: Top Advertising Trends to Watch in 2025
1. AI-Powered Advertising · 2. Voice Search and Smart Speaker Ads · 3. Connected TV (CTV) Advertising · 4. Interactive and Immersive Ads · 5.
The CTV Opportunity - eMarketer
By 2028, connected TV (CTV) ad spending will catch up to linear TV. In anticipation of this shift, streaming services, advertisers, ...
CTV Trends for 2025: What to Watch - Hirebase - QUICKCAST
Here's a look at the key trends shaping CTV in 2025, backed by hard data and real insights. 1. Skyrocketing Ad Spend. CTV ad spend continues its ...
The Future of Programmatic Advertising: Key Trends to Watch in 2025
By 2025, programmatic CTV and OTT will account for a larger share of ad spend, providing publishers new opportunities to tap into this lucrative ...
Connected TV Stats Every Advertiser Should Know | StackAdapt
Statista forecasts that 62.6 million millennials and 56.1 million Gen Zers in the US will watch CTV in 2025. US Connected TV Users by Generation ...
Unveiling CTV Trends, Challenges, and Future Outlooks - Mindgruve
From a consumer perspective, the adoption rate of smart TVs is helping increase the expansion of CTV. These days when someone purchases a new TV ...
The CTV Advertising Guide 2025 is Now Available to Download
Landscape maps for CTV advertising in the UK, France, Germany, Italy, and Spain · How broadcasters are approaching programmatic · Is CTV inventory ...
Consumer and Industry Trends Driving the Growth of CTV and FAST
2025 Trends to Watch · AI · Cloud · Consumer · Cybersecurity · Display · Edge · FAST · Games · IoT · Semiconductors · Service Provider · Smart Devices · TV & ...