CTV viewership rebounds to near pandemic|era levels

CTV viewership rebounds to near pandemic-era levels - MarTech

Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl.

CTV viewership nears pandemic highs as platforms balance ad loads

Average daily hours of viewing (HOV) for CTV have rebounded, increasing 5% in Q3 2024 compared to Q3 2023. This growth brings viewership levels ...

CTV viewership rebounds to near pandemic-era levels - Pinterest

Sep 18, 2024 - This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years ...

MarTech on X: "CTV viewership rebounds to near pandemic-era ...

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Study: CTV Viewing Is Returning to Pandemic Highs | TV Tech

A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to ...

CTV viewing hours rise 21% - MarTech

The percentage of TV watchers who stream has also continued to rise — 73% of U.S. households now stream, up from 69% in 2022. CTV ad spend also ...

Press - Wurl

... CTV viewership, and strengthen brand value. Wurl is owned by AppLovin ... CTV viewership rebounds to near pandemic-era levels. Digiday. September 11 ...

New Wurl Report Finds CTV Engagement is Growing, Meeting Peak ...

Average daily hours of viewing are increasing · CTV is slowly growing stickier · Viewers are watching for longer · Holiday channels perform ...

Todd Nicolini Insights on X: "CTV viewership rebounds to near ...

CTV viewership rebounds to near pandemic-era levels | MarTech https://t.co/mpEzDuWfjH.

What advertisers need to know about the state of CTV ... - The Current

Big picture: eMarketer projects CTV ad spend in the U.S. will surpass $28 billion this year, an 18% increase from 2023. By 2028, that investment ...

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CTV viewership rebounds to near pandemic-era levels · May be an image of television and text · 󰤧 ; How CX transforms marketing from cost center to revenue engine ...

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The CTV Trends Report 2024 - Wurl

Overall, our data shows significant growth in CTV viewership, with session lengths rising by 7% and daily hours of viewing nearing pandemic levels. With this in ...

Linear TV: What it is and what marketers need to know about it

The number of linear TV viewers is falling as CTV and streaming services fight for consumers' attention and wallets. Top streaming services ...

TV and Connected TV Ad Spending Forecasts 2023 - eMarketer

Time spent figures for TV and CTV are inching closer together. For TV, ad spending and time spent are more aligned than in the pre-pandemic era.

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COVID: The Driving Force For Growth in the CTV Ad Ecosystem

Moreover, in the post-coronavirus landscape, as traditional TV viewing returns to normal levels, digital TV consumption stays above the levels it was before the ...

CTV Impressions Rebound, Gain More Share In Q1, Media ...

Rebounding from the last 12 months, in which connected TV's share of impressions has declined, CTV's share of digital video impressions ...

CTV Impressions Rise 23% in Q1 as Advertisers Fully Embrace the ...

Desktop impressions decrease, returning to pre-pandemic level, while 30-second ads reach unprecedented high in history of company's video ad ...

The Pandemic's Effect on Connected TV (CTV) Advertising

It's no secret that one of the biggest impacts on linear TV growth over the past year has been the coronavirus. It has drastically accelerated the transition ...