• Why It Pays to Be a Category Creator🔍
• Category Creation🔍
• Demystifying Category Creation🔍
• The Difference Between a First Mover and a Category Creator🔍
• Create and Dominate🔍
• Category Creation Is The Growth Strategy You Need🔍
• Category Creation with Brian Balfour🔍
• How To Create A New Category In The Market🔍

Why It Pays to Be a Category Creator - Harvard Business Review

Category creators experience much faster growth and receive much higher valuations from investors than companies bringing only incremental innovations to ...

Category Creation: A Marketing Strategy for Long-Term Differentiation

Category creation requires more than a game-changing product or an interesting tagline. It takes a powerful, consistent vision that you drive throughout all ...

Demystifying Category Creation - Forbes

Here are my top four lessons on category creation ... 1. Let your customers lead the way. This is a resounding common theme I've observed — great ...

The Difference Between a First Mover and a Category Creator

Too many observers confuse category creation with the first-mover advantage. Creating a category generally involves not just a breakthrough ...

Create and Dominate: How To Tap Into New Markets With Category ...

Category creation is the process of creating a new market segment or product category that did not exist before.

Category Creation Is The Growth Strategy You Need

Category creation (aka category design) is a management strategy that has been employed by the most successful companies for years. It involves the creation of ...

Category Creation: How to Build a Movement - metadata.io

According to Mike Volpe, category creation isn't always complicated. You need to start by defining the category – what it is and what it isn't. A lot of this ...

Category Creation with Brian Balfour | Grain Blog

Brian had the chance to work with the team that created 'Inbound Marketing' and learn what it takes to establish a new category in the market.

How To Create A New Category In The Market - Forbes

When you create a new category, you're literally creating a new place to put yourself in people's minds and a new way for people to realize they ...

Category Creation | Summary & Notes - Will Patrick

Category creation is a business strategy that focuses on positioning and evangelizing a brand new problem observed in the marketplace.

What is Category Creation? An In-Depth Look at Building New Markets

Category creation involves developing a product or service that is so different and superior, it doesn't fit into existing boxes.

The Difference Between Category Creation And Category Design

Category design comes after you have created a new category and product. It may be associated with company design in that an enterprise must ...

The Dilemma of Category Creation vs. Differentiation in B2B SaaS

In this article, we'll take a look at the pitfalls of category creation and differentiation and discuss how businesses in the B2B SaaS industry can benefit ...

Why Every Company Attempting Category Creation Should Invest in ...

Community is an essential ingredient for category creators. The three strengths of community are scale, passion, and perspective.

10 Companies You Need To Study if You Want To Build a Category

The greatest category creators have defied the status quo in creating something that didn't exist. Others were smart for identifying new trends that were still ...

The Category Creator's Manifesto - Animalz

The Category Creator's Manifesto ... Category creation is not an act of true creation but rather an exercise in positioning. Successful categories ...

The Pros And Cons Of Being a Category Creator In the Business ...

The biggest advantage of being a category creator is leaving behind the competition, said Padmaja Ruparel, co-founder, IAN and founding partner, IAN Fund.

Category Creation Dominates

It's a three-part manual teaching everything you need to know about category design, interlaced with lessons and examples from some of the most successful ...

Category Creation: 4 Reasons to NEVER Do It

→ Reason #1 - Most “category creation” case studies are not about creating a category. Those companies might have sailed to the edge of the ...

Is Category Creation a Viable Startup Strategy? It is, but... - Freshcode

According to Dharmesh Shah, founder and CTO at HubSpot, category creation is a doable startup strategy. Though it is a higher risk approach, it ...