Chapter 1 STRATEGIC MANAGEMENT Flashcards

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Chapter 1 STRATEGIC MANAGEMENT Flashcards | Quizlet

Managers must formulate and implement strategies that give their company a competitive advantage over rivals.

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Strategic management is the set of managerial decisions that determines the short-term performance of a corporation.

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1. 3 Kinds of Goals Long-Term Goals/ Intermediate Goals/ 13. Business Strategy, at the business-unit or product line · 2. 3 Managerial Interpersonal Roles/ ...