Cognitive biases in marketing

11 Cognitive Biases in Marketing to Boost Customer Retention

Here are the top 11 cognitive biases in customer retention, marketing and loyalty programs that can improve how you interact with your audience.

13 Dangerously Powerful Biases Every Marketer Should Know

The Authority Bias applies to marketing by using testimonials and endorsements from authorities to promote a product or service. This type of ...

6 Cognitive Biases You Can Exploit to Boost Sales - WordStream

These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common mistakes in reasoning that occur when we value ...

6 Cognitive Biases in Sales: Unlocking Marketing Psychology Secrets

6 Cognitive Biases That Could Revolutionize Your Sales · Familiarity Breeds Enthusiasm: The Mere Exposure Effect · Dodging the Downside: Loss Aversion.

(PDF) Cognitive biases in marketing communication - ResearchGate

The subject of the research is to determine how the encouragement of cognitive biase sin marketing communication can affect decisions of messages recipients.

Nine marketing examples that tap into cognitive biases

1/ Alka-Seltzer and The Suggestibility Bias Alka-Seltzer infamous jingle “plop, plop, fizz, fizz, oh, what a relief it is” reminded customers to take two ...

10 Cognitive Biases Brands Can Leverage (With Real Examples)

The Salience effect is a cognitive bias that emphasizes how the uniqueness or prominence of a product can influence consumer choice. In the tech ...

10 Cognitive biases brands can leverage to boost sales - Nine Blaess

The Art of Persuasion: 10 Cognitive Biases Brands Can Leverage · 1. Social Proof · 2. Scarcity · 3. Halo Effect · 4. Anchoring Bias · 5. Reciprocity · 6. Authority ...

Cognitive Bias And Marketing: How Our Minds Influence Purchasing

Marketers who understand these biases can leverage them to influence potential customers subtly and encourage the desired purchasing behavior.

How marketers use 20 cognitive biases that screw up your decisions

Here's a latest infographic from Business Insider that has done just that: '20 cognitive biases that screw up your decisions'

Different Cognitive Biases Every Digital Marketer Should Leverage

Different Cognitive Biases a Digital Marketer Should Know · 1. Decoy Effect · 2. IKEA Effect · 3. Authority Bias · 4. Zero Risk Bias · 5. Scarcity Effect · 6.

How to Use Psychological Biases in Marketing Strategy - Pop Neuro

Anchoring bias, the tendency to give undue weight to the first piece of information encountered, offers a valuable lesson for marketers. By ...

Cognitive Bias in Marketing: Reactance - Circle Three Branding

Reactance is a psychological phenomenon that occurs when people feel that their freedom of choice or autonomy is being threatened or restricted.

To Sell a Lie: The 24 Cognitive Biases in Life & Marketing - FMDM

We're about to dive face-first into how these biases can specifically impact our lives in three outlined areas: career, personal life, and marketing strategies.

Understanding Cognitive Biases: How to Use Them to Your ...

Cognitive biases are a fascinating and important topic in the world of marketing and sales. These biases are the result of our brains processing information in ...

Cognitive biases in international marketing

In this article, we'll cover how language affects our choices, look at a few common biases, and give practical tips to help you navigate cognitive biases.

Cognitive bias in marketing to influence customer journey - MarTech

In this article, let's explore three cognitive biases you can use to shape how customers think about your product or service while interacting with your brand.

Understanding Cognitive Biases in Marketing - LinkedIn

A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them.

The Ugly Truth About Cognitive Bias - Automation Ninjas

The predictable nature of the cognitive biases all humans suffer from, have made them a great resource for pop psychology and marketing. For example, the ...

Cognitive biases in marketing: practical examples for your ecommerce

In this article, we go through behavioral economics and the most common cognitive biases and look at practical examples to include these in your DTCs marketing ...