- Conceptualizing and Measuring “Corporate Social Advocacy ...🔍
- Examining the Impact on Corporate Financial Performance🔍
- Melissa D. Dodd🔍
- The Theory of Corporate Social Advocacy 🔍
- Communicating corporate social advocacy 🔍
- Measuring the Influence of 'Corporate Social Advocacy ...🔍
- Conceptualizing the relationship between corporate social advocacy ...🔍
- Designing effective corporate social advocacy campaigns using ...🔍
Conceptualizing and Measuring “Corporate Social Advocacy ...
Conceptualizing and Measuring “Corporate Social Advocacy” Communication: Examining the. Impact on Corporate Financial Performance. Public Relations Journal ...
Examining the Impact on Corporate Financial Performance
may ensue. Dodd and Supa Conceptualizing and Measuring “Corporate Social Advocacy” Communication. Public Relations Journal, Vol. 8, No. 3 (2014) 14. Next, the ...
Melissa D. Dodd, Ph.D., APR - Google Scholar
Conceptualizing and Measuring “Corporate Social Advocacy” Communication: Examining the Impact on Corporate Financial Performance. M Dodd, D Supa. Public ...
The Theory of Corporate Social Advocacy (CSA) Success
Conceptualizing and measuring “corporate social advocacy” communication: Examining the impact on corporate financial performance. Public ...
Communicating corporate social advocacy (CSA) in polarized times
DoddM.D. et al. Conceptualizing and measuring corporate social advocacy communication: Examining the impact on corporate financial performance ...
Measuring the Influence of 'Corporate Social Advocacy ...
This pioneering research examines the relationship between consumer purchase intention and a newly conceptualized dimension of corporate social responsibility.
Conceptualizing the relationship between corporate social advocacy ...
... Conceptualizing and measuring “corporate social advocacy” communication: examining the impact on corporate financial performance”, Public Relations. Journal ...
Designing effective corporate social advocacy campaigns using ...
M.D. Dodd et al. Conceptualizing and measuring 'corporate social advocacy' communication: Examining the impact on corporate financial performance. Public ...
Conceptualizing and measuring consumer social responsibility
It is argued that with ever growing impacts of corporate social responsibility on business practices, the validated measurement scale will ...
Examining the Impact on Corporate Financial Performance
Conceptualizing and Measuring "Corporate Social Advocacy" Communication: Examining the Impact on Corporate Financial Performance. Public Relations Journal. Cite ...
A Study of Brand and Consumer Activism in the Era of Social Media
Conceptualizing and measuring “corporate social advocacy” communication: Examining the impact on corporate financial performance. Public.
(PDF) Conceptualizing and measuring consumer social responsibility
However, the existent literature does not manage to clarify the means by which consumers' perceptions of corporate social responsibility (CSR) can be quantified ...
Exploring the growing trend of Corporate Social Advocacy - LinkedIn
... social advocacy goes beyond corporate social responsibility ... Dodd M.D. and Supa, D.W. (2014), Conceptualizing and Measuring “Corporate ...
Fostering Employee Support for Corporate Social Advocacy (CSA ...
Conceptualizing and measuring “corporate social advocacy” communication: Examining the impact on corporate financial performance. Public Relations Journal ...
Conceptualizing the relationship between corporate social advocacy ...
Conceptualizing and measuring “corporate social advocacy” communication: examining the impact on corporate financial performance, Public Relations Journal ...
Exploring Corporate Social Advocacy Communication in China - MDPI
Issue advocacy was measured with six bipolar items, such as “I feel the ... Dodd, M.D.; Supa, D.W. Conceptualizing and measuring “corporate social ...
What does corporate social advocacy signal? Evidence from boycott ...
... Business Ethics, Vol. 163 No. 3, pp. 507-527. Dodd, M.D. and Supa, D.W. (2014), “Conceptualizing and measuring 'corporate social advocacy' communication ...
Consumer Attachment and Corporate Social Advocacy
Conceptualizing and measuring "corporate social advocacy" communication: Examining the impact on corporate financial performance. Public Relations. Journal ...
Corporate social advocacy and gender equality: how call-to-action ...
(2014), “Conceptualizing and measuring 'corporate social advocacy' communication: examining the impact on corporate financial performance ...
Toward an Audience-Centric Framework of Corporate Social ... - MDPI
Dodd, M.D.; Supa, D.W. Conceptualizing and measuring “corporate social advocacy” communication: Examining the impact on corporate financial performance.