Connected TV Stats Every Advertiser Should Know

Connected TV Stats Every Advertiser Should Know | StackAdapt

Roughly 88% of US households own at least one internet-connected TV device. CTV accounts for over one-third of total TV usage and is projected ...

8 Connected TV Statistics Every Advertiser Should Know - Agility Ads

In 2021, connected TV advertising is one of the best markets for a wide range of brands looking to get in front of a highly targeted audience.

15+ Connected TV Stats That Will Impress Your Boss - Madhive

How big is the CTV audience? · CTV audiences draw marketing dollars · CTV advertising solves common marketing challenges · Political campaigns will drop billions ...

New Connected TV Stats That Every Marketer Should Know - MNTN

60% of adults watch video via a Connected TV device at least weekly · Approximately 43% of all TVs in U.S. households are Smart TVs · Mean reported spending on a ...

Five CTV Stats that Will Shape B2B Marketing in 2025

By 2026, US adults will spend 20% of daily media time (2h 34m. Connected TV has seen explosive growth over the past few years. According to ...

Kay Stirling on LinkedIn: Connected TV Stats Every Advertiser ...

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their ...

7 Performance TV Statistics All Marketers Need to Know in 2024

ctv-sales-increase 65% of advertisers report an increase in sales when Performance TV is added alongside other paid channels like search and ...

Connected TV Demographics - Keynes Digital

Until now, Connected TV has made a groundbreaking debut on the horizon of advertising and launching advertising campaigns. According to Connected TV statistics, ...

Connected TV Statistics: Viewership & Growth Trends (2024) - MNTN

1. Expansion of Connected TV Households · 2. All-Time High in Connected TV Adoption · 3. Increase in Connected TV Advertising Investment · 4. Budget Shifts ...

An Advertiser's Guide to Connected TV Ad Specs - Simulmedia

Connected TV Advertising Specs: The Common Denominator · File size: 1.78 GB Max · File type: .mp4 or .mov · Resolution: 16:9 / 1080p · Bitrate: 15- ...

40+ Connected TV Statistics to Surprise You in 2024 - KORTX

Political Advertising Dynamics · Traditional Media Reliance: In 2024, linear TV will account for 57.3% of all political ad spending, with 71.9% ...

Connected TV advertising in the U.S. - statistics & facts - Statista

As a result, CTV will account for more than five percent of ad spend, highlighting the ever-expanding role that this new era of television has ...

CTV advertising trends: Insights into 2024 growth | Xenoss Blog

Connected TV growth is beating expectations. It's the fastest-growing ad channel in the US, set to command $30 billion in spending by the end of 2024.

Connected TV Advertising: Best Practices for Planning, Targeting ...

After all, 86% of US households own a connected TV device, and in 2025 the average US adult will spend nearly two and a half hours watching CTV ...

Guide to connected TV: Content, measurement, and advertising

US CTV user penetration will be over 80% in 2024 for ages 25 to 54 and over 75% for ages 12 to 17, per EMARKETER's September 2023 forecast. By ...

Connected TV (CTV) Statistics And Trends For 2024 And Beyond

87% of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV ...

20+ Connected TV Statistics & Advertising Insights for 2023 - Tinuiti

Marketing Spend Statistics for CTV Advertising · The CTV market is expected to grow 14.4% in 2023 and will grow faster than the overall ...

State of CTV market in 2024: Trends, statistics, and regional insights

As connected TV viewership grows year-on-year, even more brands will flock into the space. GroupM expects CTV to account for 51.5% of all TV ad ...

Connected TV vs Linear TV Advertising: The Rise of CTV - Agility Ads

All advertisements you produce should be high-quality, but CTV might just require more ads. Whereas linear TV ads limit testing, CTV requires ads for your ...

The Rise of CTV Advertising & Decline of TV - Key Statistics 2024

Connected TV (CTV) has become the fastest-growing major ad channel in the US, projected to expand by 22.4% and reach a total of $30.10 billion in ad spend by ...