Consumer Understanding of Dynamic Pricing Is Not Always ...

The majority of consumers believed dynamic pricing to be the same as price gouging – taking advantage of demand and raising price tags to exorbitant heights.

Insight of the Day: Consumer Understanding of Dynamic Pricing Is ...

Insight of the Day: Consumer Understanding of Dynamic Pricing Is Not Always Accurate, and QSR Brands Should Take Note ... Dynamic pricing, the practice of ...

Dynamic Pricing Doesn't Have to Alienate Your Customers

By varying prices, businesses can serve more people at a better margin, all the while enhancing customer experiences and operations by smoothing ...

William Mecke on LinkedIn: Consumer Understanding of Dynamic ...

While dynamic pricing isn't new, and might actually benefit consumers, data shows that people don't really understand it.

Traffic, Early Bird Specials, and Why Dynamic Pricing Isn't All Bad

There's a possibility of alienating your customers.” To say dynamic pricing is always a negative, however, is to overlook the positive impact it ...

Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy

This is perhaps the biggest misconception about dynamic pricing. The primary goal is almost always to expand the addressable market, not to squeeze more margin ...

Dynamic Pricing: A Balance Between Strategy And Consumer ...

Dynamic pricing is not a new concept. It's prevalent in industries where supply is fixed but demand fluctuates, such as during holiday seasons for airlines or ...

Fair or unfair? Consumer opinion on dynamic pricing in 2024

On average, two in five adults found dynamic pricing fair for movie theaters. For theme parks, 38% thought it was fair and sporting events had 35% in.

Dynamic pricing isn't popular — but don't ignore the benefits

In an article published in Harvard Business Review, the marketing professors acknowledge the frustration of customers faced with these ...

Can consumers avoid dynamic pricing or surge pricing? - USA Today

But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. ... just may not ...

Dynamic Pricing vs. Non-Dynamic Pricing: Pros and Cons - Pricefx

All companies have found themselves in hot water with consumers, but a good deal of that scrutiny has to do with the strategy they use to price their products: ...

New consumer insight on perceptions of dynamic pricing - Incite

Good marketers know the way price is presented is far more important than the price itself, and dynamic pricing is no different. Our research ...

Consumers and retailers have very different attitudes toward ...

Consumers push back: The concept of dynamic pricing may seem simple—that prices rise when demand is high, and fall when demand is low—but ...

Dynamic pricing vs. personalized promotions | Upside

On the whole, dynamic pricing gets a bad reputation, because it can be beneficial to both businesses and consumers if executed thoughtfully.

Ethics of Dynamic Pricing: Key Considerations and Guidelines

While dynamic pricing is beneficial to consumers when demand is low, as it pushes prices down, the strategy doesn't bring the same benefits when reacting to ...

Dynamic pricing: Fair market, surge, or gouge? - Britannica

Negative customer response. It almost doesn't matter whether a customer's understanding of dynamic pricing is accurate or misinformed. Customers who are ...

What Is Dynamic Pricing? - NerdWallet

Dynamic pricing can be good for consumers ... One upside of dynamic pricing is that, to a point, companies can be just as driven to lower prices ...

What Consumers - and Retailers - Should Know about Dynamic ...

No. But they understand senior citizen discounts and student discounts.” To be sure, not all pricing strategies are permissible. Collusion ...

What Is Dynamic Pricing, and Can It Erode Customer Confidence?

One of the major misconceptions about dynamic pricing is that it always results in higher prices. Not true. If the value or demand of a product ...

Consumers Will Learn to Love the Rise of Dynamic Pricing

This potential boost to profits is why zero-sum critics assume dynamic pricing is anti-consumer. The Nobel prize-winning economist Richard ...