- Consumers Prefer Brands Associated With Good Causes🔍
- Giving it all away – Do brand/charity partnerships really impress ...🔍
- 80% of consumers switch brands for a good cause🔍
- 7 in 10 Consumers Say They Tend to Buy Brands That Reflect Their ...🔍
- Ninety Percent of Consumers want Companies to Support Causes🔍
- New Research Shows Consumers More Interested in Brands ...🔍
- Consumers Prefer Brands that Donate More in Relative versus ...🔍
- 88% Of Consumers Want You To Help Them Make A Difference🔍
Consumers Prefer Brands Associated With Good Causes
Consumers Prefer Brands Associated With Good Causes
Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, ...
Giving it all away – Do brand/charity partnerships really impress ...
A recent YouGov survey, conducted across 17 international markets, reveal that more than two in five consumers (45%) say they are more ...
80% of consumers switch brands for a good cause - Solutionists
80% of consumers switch brands for a good cause · 1. Donations are a triple win. According to the Cone Cause study, 85% of customers are more likely to trust you ...
7 in 10 Consumers Say They Tend to Buy Brands That Reflect Their ...
One of the top factors impacting brand loyalty is alignment with personal values, research has found. In fact, roughly 7 in 10 US adults either ...
Ninety Percent of Consumers want Companies to Support Causes
41% of Americans say they have bought a product because it was associated with a cause or issue in the last year – doubling since they first began measuring ...
New Research Shows Consumers More Interested in Brands ...
The new research tells us that 82% of shoppers want a consumer brand's values to align with their own, and they'll vote with their wallet if they don't feel a ...
Consumers Prefer Brands that Donate More in Relative versus ...
Across five studies we show that consumers prefer a brand that donates less in absolute dollars, if it reflects a higher proportion of profits.
88% Of Consumers Want You To Help Them Make A Difference
A new survey reveals 88% of consumers want brands to help them be more environmental and ethical ... Too much of the cause-related-marketing, ...
People prefer brands with aligned corporate purpose and values
Consumer brand preferences are driven by an alignment of their own values, including reducing environmental harm and standing up for social ...
Global Study Reveals Consumers Are Four To Six Times More ...
... business benefit to such purposeful brands and their companies, as consumers are four to six times more likely to buy from, trust, champion ...
83% of Americans Want Brands to Support Causes
Right out of the gate, in AdAge's American Consumer Project research analysis, millennials and moms both over-index on their support for cause-related marketing ...
69% of consumers prefer to buy from brands committed to socially ...
69% of consumers prefer to buy from brands committed to socially conscious causes · News, Research · Related articles ...
#BrandsGetReal: What consumers want from brands in a divided ...
Furthermore, 53% of people say they feel connected when that brand's values align with their own. And more than half (51%) say their relationship with a brand ...
Companies' charitable work affects consumers' spending - Mintel
Half (50%) of Americans say that they would switch to a company that supports a cause they believe in, rising to 61% of adult iGeneration ...
Giving Back: Consumers Care More About How Companies Donate ...
One approach may be to run multiple shorter-term charitable campaigns in which they donate a higher proportion of short-term profits. They might ...
63% of consumers prefer to purchase from purpose-driven brands ...
Nearly two-thirds (63%) of surveyed global consumers prefer to purchase products and services from companies that stand for a purpose that ...
Do consumers care about sustainability & ESG claims? - McKinsey
When consumers are asked if they care about buying environmentally and ethically sustainable products, they overwhelmingly answer yes: in a 2020 ...
Consumers want deeper social-justice commitments from brands
Over half (54%) of consumers expect brands to take a stand on equality issues, particularly among young (18–34, 65%), Hispanic (64%) and Black (62%) consumers.
75% of Consumers Today are Demanding that Companies Give Back
In fact, 71% of young consumers will even change brands if one is more charitable than the other. However, until now, such cause marketing has ...
Social Impact Statistics You Should Know - Engage for Good
Here are top-line cause marketing and social impact statistics from 2018 – 2023 you'll want to share. Check out our most popular stats sections: Consumer ...