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Content and Copywriting The Complete Toolkit for Strategic Marketing


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Book overview · Introduces essential conceptual strategies and key writing techniques for result-driven copy · Provides practical advice on writing for specific ...

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How do you move from content/copywriting to content strategy?

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The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy 1st Edition is written by Margo Berman and published by Wiley-Blackwell.

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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create.

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THE COMPLETE TOOLKIT FOR STRATEGIC MARKETING

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