Cosmetics giant L'Oréal expects its new media agency to make waves

Wavemaker to be L'Oréal's strategic partner for media buying and planning in the Europe, Middle East and Africa regions.

L'Oreal appoints Wavemaker as new media agency, ends Carat ...

L'Oreal has appointed GroupM's Wavemaker as its new media agency, following a drawn-out pitch. The move ends the cosmetic giant's ...

Here's How L'Oreal is Using Augmented and Virtual Reality to ...

Digital technology, such as virtual and augmented reality , is at the frontline of creating the in-store experiences of the future. Cosmetics giant L'Oreal ...

L'Oréal among first to trial cross-media measurement tracker it ...

“It was absolutely crazy we didn't have a single source measurement across TV, video and digital,” she tells Marketing Week, pointing out that L ...

Inside L'Oréal's digital future | Vogue Business

“Moreover, you don't get the issue of fittings and returns.” It's also a category that is well suited to digital media marketing. “Beauty ...

Solved Company Case L'Oréal: The United Nations of Beauty - Chegg

... have transcended their intended purpose and have even become part of the social fabric. ... New York Maybelline brand belonged to French cosmetics giant L'Oréal.

How L'Oréal developed better content and customer experiences ...

L'Oréal and Sitecore partnered to shift the beauty brand's marketing to focus on consumers, enhancing e-commerce and digitizing in-person ...

What L'Oréal's Aēsop acquisition means in the consumer markets ...

French cosmetic giant L'Oréal is making waves in the luxury beauty ... Furthermore, the acquisition is expected to attract a new customer ...

Design Mind frogcast Ep.44 - Powering Beauty Tech: L'Oréal's ...

... Oréal into a different category, making L'Oréal a tech giant. And I assume ... GenAI for a company like L'Oréal is about creation, marketing creation.

L'Oreal e-commerce 'growing two times faster than the rest ... - Digiday

... our media investment is now in digital,” said Rochet. ... Rochet expects half of the cosmetics company's sales to come from online, whether it's ...

L'Oréal China's Growth Hits 15-year High, HUGE Project Unveiled to ...

L'Oréal China is building a company of the future, leading the future of beauty, and co-creating with all partners a new ecosystem for good consumption.

L'Oréal: How an international brand integrates China consumer ...

Katia Lan: I have been doing brand marketing and strategy for 13 of my 16 years at L'Oréal, serving professional hair brands and premium ...

L'Oréal Q2 Sales Rise but Depressed China Market Weighs | BoF

Our newsletters may include 3rd-party advertising, by subscribing you agree to the Terms and Conditions & Privacy Policy. French cosmetics giant ...

Media agency - African Marketing Confederation

Media agency. Cosmetics giant L'Oréal expects its new media agency to make waves · Media Planning / Rozanne. Wavemaker to be L'Oréal's strategic partner for ...

L'Oreal expands Wavemaker's global media remit - Campaign

In 2020, the cosmetics giant spent €8.65bn on advertising globally. ... Get unprecedented new-business intelligence with access to Campaign's new ...

Mike Simpson on LinkedIn: Customer Experience - African ...

Cosmetics giant L'Oréal expects its new media agency to make waves Wavemaker ... Cosmetics giant L'Oréal expects its new media agency to make waves.

Melbourne moving: Victorian Government media pitch extended ...

... its media agency is cosmetics giant L'Oreal. Last late year, Dentsu Aegis-owned shops Carat and digital agency Columbus retained the $40 ...

Aesop, the Cult-Favorite Skin Care Brand, Will Be Acquired by L'Oréal

L'Oréal, the French cosmetics giant, said it would help Aesop, an ... The 'Wall Street Girly': Vivian Tu is one of a new wave of female ...

Building an Iconic Employer Brand With L'Oréal - Avature

“We are part of a [senior marketing] team that's driving talent acquisition at L'Oréal with marketing initiatives,” explains Paille. According to the beauty ...

L'Oréal's New At-Home Device Makes Personalized ... - Fortune

... beauty enthusiasts create their own personalized cosmetics at home. At CES in Las Vegas this week, the French cosmetics and beauty giant ...