Customer confusion can lead to big profits

Customer confusion can lead to big profits - SFGATE

"If (customers') balances fall below the minimum, they pay various penalties and service charges," McGovern and Moon point out. "If their ...

COUNTERACTING CONSUMER CONFUSION - Criticaleye

Finally, pricing can cause consumer confusion especially when factoring in the relative benefits of loyalty schemes, money-off, percentage off, three-for-two.

Does Your Business Suffer From any of These Five Profit-Killing ...

The 4 confusion which can kill your profit is the planning confusion, especially between a sales forecast and the operational forecast. The ...

The impact of consumer confusion on the service recovery effect of ...

The empirical results show that consumer confusion will significantly worsen negative word-of-mouth, and negative word-of-mouth will reduce their repurchase ...

The Cost of Confusion and the Value of Visual Content - Lemonly

How does confusion hinder your business, and where can effective content help fill in those gaps? From building awareness with the right audiences to ...

Customer Confusion: Product Overlap, Ambiguous

One study suggested that higher level of ambiguity in the product quality can result in companies generating more profits by charging a price premium compared ...

Stop Trying to Delight Your Customers - Harvard Business Review

Service failures not only drive existing customers to defect—they also can repel ... ... We also held hundreds of structured interviews with customer service ...

How Customer Confusion is a Problem for Many Businesses

In most of these cases, the consumers far outweigh the business customers and giving the benefit of the doubt in grey area incidents to the ...

Brand Inconsistency - A Growth Killer | Astute Review

Brand Awareness is Reduced · Damage to Your Revenue and Customer Base · Customers Can Become Confused and Unsure · Brand Inconsistencies Cause ...

Marketing Causes and Implications of Consumer Confusion

Explores the concept of consumer confusion; what causes it, how consumers react to it and how marketers can influence it.

Price complexity and buyer confusion in markets - ScienceDirect.com

However, a higher number of components can make it more difficult for the buyer to calculate the price of a good. The results show that high-price sellers are ...

Consumer Confusion About Donation Amounts in Cause-Related ...

Typically, this is done by stating to consumers that some amount of money will be donated to a charity each time a purchase of the product is made. It is a ...

Consumer Confusion on Cognitive Dissonance - Sage Journals

Competitor-imitation strategies were found to confuse consumers, affecting a firm's profit and ... It can lead to confusion in the consumer's mind, then leads to ...

More options, more confusion - the paradox of choice - CleverReach

Having many choices seems attractive at first, but can be ultimately paralyzing. The cause of this indecisiveness is the fear of making the wrong decision, ...

(PDF) Exploring the concept of consumer confusion - ResearchGate

- confusion could, in some circumstances, harm consumers;. - confused consumers could be misled into making choices against their interests;. - confusion makes ...

Price Competition with Consumer Confusion - UCL Discovery

If α1 < α2, firm i can make a higher profit p0 (1 − α1/2)> p0 (1 − α2/2) by deviating to frame A and price pi = p0. Both (b1) and (b2) lead to a contradiction.

Can involvement increase trust in a confusing online setting ...

Consumer confusion is a mental state with conscious and unconscious elements in which a customer struggles when making purchase decisions (Moon, ...

How much do investors trade because of name/ticker confusion?

Up to 25% of companies with similar tickers/names exhibit co-movements in turnover. This co-movement is due to investor confusion.

Consumer Confusion about Donation Amounts in Cause-Related ...

A series of five studies examine potential consumer confusion associated with the “percentage of profit” wording often used to describe cause-related marketing.

Price Competition with Consumer Confusion | Management Science

Moreover, an increase in the number of competitors induces firms to rely more on frame complexity, and this may boost industry profits and lower ...