Developing Affective Brand Commitment through Voice Assistants

Department of Marketing, Strategy and Operations. Developing Affective Brand Commitment through Voice Assistants. Ana Margarida Banhudo ...

Developing affective brand commitment through voice assistants

It was also concluded that the usage of voice assistants can lead to feelings of compassion and love towards the brand, which can consequently ...

Engaging with intelligent voice assistants for wellbeing and brand ...

Engagement in this study refers to consumers' usage and involvement with IVAs. Subject wellbeing was modeled as a mediator between consumer ...

Voice assistants and U.S. consumer behavior: A comprehensive ...

Additionally, the emotional connection consumers develop with VAs, characterized by feelings of love, passion, intimacy, and commitment, is ...

The Impact of Voice Assistants on Customer Engagement and Brand ...

One of the most remarkable aspects of voice assistants is their ability to evoke emotional connections with users. By integrating conversational ...

How do interactive voice assistants build brands' loyalty?

Therefore, this study attempted to identify the mechanism through which the users of voice assistants might develop reuse intention and loyalty toward a ...

(PDF) Engaging with intelligent voice assistants for wellbeing and ...

The study also explores how consumer engagement leads to their wellbeing and attachment to these AI gadgets and their associated brands.

5 Keys to Elevating Customer Experiences with a Branded Voice ...

According to a study by Pindrop, 94% of IT and business decision makers said they expect to be using voice AI with customers by 2021 and felt that voice ...

The Future of UX: Enhancing Engagement with Voice Content - GAP

By incorporating voice technology into their strategies, brands can enhance user engagement and create a more immersive experience. Voice content allows users ...

Examining the psychological process of developing consumer ...

In addition, consumer engagement helps deepen brand intimacy, strengthen affective commitment, and increase chatbot-related behavioral intention and purchase ...

Engaging with intelligent voice assistants for wellbeing and brand ...

Engagement in this study refers to consumers' usage and involvement with IVAs. Subject wellbeing was modeled as a mediator between consumer engagement and brand ...

“Oh, happy day!” Examining the role of AI-powered voice assistants ...

Purpose This study examines how the locus of agency of brands' artificial intelligence (AI)–powered voice assistants (VAs) could lead to ...

Voice Marketing: How to Create an Amazing Brand for Voice

At its core, voice marketing refers to the promotion of products, services, or brands through voice-enabled technologies. These technologies ...

Alexa, do voice assistants influence consumer brand engagement ...

... voice assistants in influencing consumer brand engagement" by ... 2021. TLDR. It is shown that users develop positive emotions toward smart technologies through ...

“Oh, happy day!” Examining the role of AI-powered voice assistants ...

assistants (VAs) could lead to brand loyalty through perceived control, flow and consumer happiness under ... positive emotional experiences, thus building a ...

Effects of voice assistant recommendations on consumer behavior

Voice assistants have been shown to provide benefits over and above those provided by e-WOM by giving consumers personalized product ...

Conversational branding and identity: Voice Assistants and Brand ...

By intertwining the strands of voice, personalization, and emotional intelligence, brands can create a harmonious relationship with their ...

As Customers Begin to Shop Through Voice Assistants, What Can ...

Digital assistants with trustworthy recommendations will supplant the role of all but the strongest product brands.

Redefining consumer relationships through voice technologies

educational and informational experiences while developing a strong emotional bond with their consumers (Estée Lauder, 2019). As voice assistants such as Estée.

Consumer decisions with artificially intelligent voice assistants

Interacting with AIVAs will also alter the decision process itself. Using an AIVA may create a unique experience that is distinct from other ...