Direct‐to‐consumer advertising and the advancement of the ...

The objective of this narrative review was to identify, assess, and summarize evidence addressing the potential impact of direct-to-consumer advertising (DTCA) ...

Direct‐to‐consumer advertising and the advancement ... - R Discovery

Article on Direct‐to‐consumer advertising and the advancement of the quadruple aim: A narrative review, published in JACCP: JOURNAL OF THE ...

Direct-to-Consumer Advertising of Prescription Drugs and the ...

Direct-to-consumer advertising (DTCA) of prescription drugs is one of the most common forms of health communication that reaches the U.S. public. American ...

FDA Studies Foreshadow Potential Changes to Direct-to-Consumer ...

... direct-to-consumer (DTC) prescription oncology drug advertising. The research suggests that consumers may have difficulty understanding the ...

The Impact of Direct-to-Consumer Advertising on Outpatient Care ...

There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In this paper, we inform this ...

Direct-to-Consumer Drug Advertisement and Prescribing Practices

Direct to consumer advertising (DTCA) of prescription drugs has increased dramatically in the past two decades. The effect of this increase in advertising ...

Harvard Health Ad Watch: How direct-to-consumer ads hook us

Direct-to-consumer (DTC) drug ads promoting treatments for arthritis, cancer, heartburn, psoriasis, flagging memory, and more are all ...

Association Between Drug Characteristics and Manufacturer ...

A higher proportion of promotional spending allocated to direct-to-consumer advertising was associated with drugs rated as having lower added clinical benefit.

Direct-to-consumer advertising of pharmaceuticals. - Semantic Scholar

This special issue of Health Marketing Quarterly on direct-to-consumer advertising will provide an overview of the subject including its history, benefits, ...

Direct-to-Consumer Prescription Drug Advertisements

By helping consumers notice, attend to, and understand a drug's risks, the final rule directly advances two substantial Government interests.

Direct‐to‐consumer advertising and the advancement of the ... - OUCI

The objective of this narrative review was to identify, assess, and summarize evidence addressing the potential impact of direct‐to‐consumer advertising (DTCA) ...

Direct-to-Consumer Advertising of Prescription Drugs

... marketing trends. A regulation that restricted the reach of misleading DTC prescription drug advertisements would directly advance the ...

Direct-to-consumer advertising - Wikipedia

Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to ...

Medicare Spending on Drugs with Direct-to-Consumer Advertising

... ad dollars promoted newly marketed drugs) or advances in a drug's development. ... direct-to-consumer advertising (DTCA) for 553 drugs from ...

The rise of digital direct-to-consumer advertising?: Comparison of ...

The emergence of direct-to-consumer advertising (“DTCA”) in the late 1990s - a form of pharmaceutical marketing that directly advertises ...

Direct-to-Consumer Advertising of Drugs - AMA Journal of Ethics

Direct-to-consumer advertising (DTCA) is a promotional cornerstone for drug companies who are introducing novel and revamped therapies to the American public.

Reflections on the FDA's New Rule on Direct-to-Consumer Advertising

In November 2023, the Food and Drug Administration (FDA) announced a new rule on direct-to-consumer advertising (DTCA) of prescription drugs ...

Pharmaceutical and Device Company Direct to Consumer Advertising

represent major therapeutic advances. The American Academy of Orthopaedic Surgeons (AAOS) believes Direct to Consumer advertising that is presented in a ...

Impact of direct-to-consumer drug advertising during the Super Bowl ...

Background. Direct-to-consumer advertising (DTCA) of prescription drugs impacts patients' requests for medications, and clinician prescribing. However, the ...

Direct to consumer advertising | FDA

The United States is one of the few countries in the world that allows direct-to-consumer advertising of prescription drug products.