Do corporate LGBT Pride campaigns make a difference?

Major brands scaled back Pride Month campaigns in 2024. Here's ...

Both Irwin-Dudek and Bartley said companies can change their ethos by ensuring LGBTQ people are at the table whenever marketing plans are ...

Do corporate LGBT+ Pride campaigns make a difference?

Corporate pride campaigns aim to show the inclusive work of companies to the public, but sometimes fall of deaf ears.

Is corporate support for LGBTQ pride sincere or just marketing?

Failure/refusal to support Pride can be used as evidence in court that the workplace is hostile to LGBTQ+ persons. Meanwhile, major and showy ...

Corporate Pride is quieter this year. Why that matters - Marketing Brew

“We have always uplifted the LGBTQIA+ community and will continue to do so through Pride collections that enable our customers to show their ...

Corporate Communications and Pride Month - Change Research

In recent years, many major retailers and corporations have celebrated Pride Month in their marketing and communications, however, recent high-profile corporate ...

Companies supporting Pride Month IS a good thing! : r/lgbt - Reddit

Every company that makes an effort to support Pride means that supporting Pride is profitable and good PR for them. And yeah, it can feel ...

LGBTQ Pride 2024: The hollowness of corporate Pride - Vox

This isn't universal. GLAAD and the Human Rights Campaign, both queer advocacy groups, say they continue to see strong corporate commitments and ...

Pride Month Marketing Campaigns | The Good And The Bad

Don't reduce it to just rainbow colors which can seem lazy. Uplift LGBTQIA+ voices and experiences through your creativity. Don't make it all ...

Genuine Pride or corporate rainbow washing? - FairPlanet

While public support of the LGBTQ+ community by organisations and companies is important to pushing visibility and creating change by social ...

What 'Corporate Pride' Got Wrong All Along - Adweek

Accept that some degree of backlash will be inevitable for brands creating LGBTQ+ inclusive content—before, during and after Pride Month. Just ...

Pride Marketing: what we can learn from brands that did it right -

In 2023, there are at least 67 countries that still criminalise LGBT+ relationships or forms of gender expression. Brands have the power to initiate real change ...

Brands Go Quiet this Pride Month, Fearing Rainbow Washing

Ideally, it's an opportunity for corporations to show support for the queer community and advocate for social change. However, it can often come ...

Pride Month was once an easy win for brands. Now, the stakes are ...

Both brands say they continue to support the LGBTQ+ community: Bud Light on Tuesday announced a donation to the National LGBT Chamber of ...

How Companies Can Engage Authentically with Pride Month

For Pride campaigns to deliver a return on investment, in terms of financials and brand credibility, these campaigns must be made for Queer ...

Corporate Pride: How Companies Can Support Pride Month | C+R

Luckily, many corporations have found ways to be more visible allies, messaging around how their Pride campaigns give back to the LGBTQ+ ...

Why do corporations embrace the LGBTQ+ cause? - LSE Blogs

In their study, Veda Fatmy, John Kihn, Jukka Sihvonen, and Sami Vähämaa found that LGBTQ-friendly corporate policies have a positive impact on ...

Queer influencers are feeling the Pride marketing squeeze

While some say the protests have cast a pall across corporate America that is still being felt this Pride Month, others say brands are continuing to celebrate ...

How Businesses Can Promote Authentic LGBTQ+ Allyship ... - Forbes

While some companies create rainbow-themed social media marketing campaigns to show their support for the LGBTQ+ community, it's important for ...

Pride marketing benefits LGBTQ community corporate america

A growing number of companies have launched LGBTQ-themed ads and products to celebrate Pride month to both gratitude and skepticism.

At The End of the Rainbow: Corporate LGBTQ Marketing

Recent years have seen the rise in for-profit Pride campaigns, from clothing companies like H&M and Macy's to tech giants like Apple and ...