Downward price|based luxury brand line extension

Downward price-based luxury brand line extension: Effects on ...

Findings confirm that extension in new segments could negatively affect the brand concept perception of the parent luxury brand. ... From a managerial point of ...

(PDF) Downward price-based luxury brand line extension: Effects on ...

Findings confirm that extension in new segments could negatively affect the brand concept perception of the parent luxury brand. ... From a managerial point of ...

Downward Price-Based Brand Line Extensions Effects on Luxury

By conducting focus group and in-depth interviews it was tried to filter out how brand concepts of luxury brands are perceived before and after a line extension ...

Downward Price-Based Brand Line Extensions Effects on Luxury ...

Findings confirm that extension in new segments could negatively affect the brand concept perception of the parent luxury brand. ... From a ...

Downward price-based luxury brand line extension - EconStor

Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and.

Downward price-based luxury brand line extension: Effects on ...

Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty.

Downward price-based luxury brand line extension: effects on ...

Findings confirm that extension in new segments could negatively affect the brand concept perception of the parent luxury brand. ... From a managerial point of ...

Downward price-based brand line extensions in the luxury goods ...

Buy Downward price-based brand line extensions in the luxury goods market (Paperback) at Walmart.com.

Downward price-based luxury brand line extension - Dialnet

Información del artículo Downward price-based luxury brand line extension: effects on premium luxury buyer's perception and consequences on buying intention ...

Consumer attitudes toward downward extensions: an exploration of ...

Conversely, if the price and quality is set as lower than that of the existing brand, then this indicates a downward extension (DE) (Kim et al.

Downward price-based brand line extensions in the luxury goods ...

Downward price-based brand line extensions in the luxury goods market: An analysis of whether or how the current developments in the luxury industry affect ...

The spillover effect of downward line extensions on U.S. consumers ...

The goal of this study is to test the extent to which downward line extensions may impact a French luxury parent brand's evaluation by US consumers.

Vertical line extension: a systematic review of research on upward ...

(2015), “Downward price-based brand line extensions effects on luxury brands”, Business & Economics Research Journal, Vol. 6 No. 3, pp. 145 ...

The impact of branding strategies on horizontal and downward line ...

Findings: The study shows that the subtyping effect created by a sub-branded luxury downward line extension tends to be rated similarly to a ...

Product line extension - Wikipedia

A product line extension is the use of an established product brand name for a new item in the same product category.

Does Upward Line Extension Hurt or Benefit Com" by Abhay Shah

The study proposes that if a company pursues upward or downward line extension ... line upwards to a luxury segment charging a higher price than its current brand ...

the impact of luxury fashion brands extension strategies

product category as the parent brand (main brand) but at a higher (upward extension) or lower (downward extension) price and quality (Ahn, 2014). For ...

Evaluation of line extension: A study of new luxury brands

One kind of vertical extension, the step down stretch, is characterised by a significant lowering in price and quality between the extension and the core brand, ...

The spillover effect of downward line extensions on U.S. consumers ...

The phenomenon of “masstige brands” has led many luxury brands to launch downward extensions, which come with the risk of diluting the ...

How luxury brands do brand extensions | 3 Lessons from ... - YouTube

Brand extensions are an interesting brand strategy alternative. Nowadays most luxury brands have various product lines, from apparel to ...