Email Marketing Benchmarks

Email Marketing Benchmarks & Industry Statistics - Mailchimp

Email marketing benchmarks play a pivotal role in providing businesses with a comprehensive understanding of their campaign performance and industry standards.

Email Open Rates By Industry (& Other Top Email Benchmarks)

I snooped around some email marketing platforms and found that the average email open rate across these tools ranges from 25% to 41%. I ...

Ultimate Email Marketing Benchmarks for 2022: By Industry and Day

Email benchmarks by industry ; Media, Entertainment, Publishing, 23.9%, 2.9%, 12.4%, 0.1% ; Nonprofit, 26.6%, 2.7%, 10.2%, 0.2%.

Email marketing benchmarks & business metrics - Salesforce

Email marketing benchmarks are a yardstick against which your businesses can measure success. Metrics like click-through rates, and conversion rates provide ...

Email marketing benchmarks for 2024 (by industry) - MailerLite

The average email open rate across all campaigns was 41.31%. While the email open rate by industry ranged from 32.02% up to 46.94%.

Email Marketing Benchmarks & Statistics (Updated for 2024)

We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023. To keep things accurate, we focused on active senders with at least 500 ...

2024 Email Marketing Benchmarks by Industry - Klaviyo

In these 2024 benchmarks, we share data based on over 325B emails to help ecommerce marketers from retails like fashion, beauty, health, and more.

Average industry rates for email as of August 2024

The open, click, and bounce rates for your campaign give a well-rounded picture of how your emails are being received. They also give you a ...

Email Marketing Benchmarks - Industry and Regional Trends

As of January 2023, this is where Benchmark Email users stack up: ; 50K - 100K, 25.40%, 2.63%, 1.05%, 0.13% ; Over 100K, 24.10%, 2.33%, 5.21%, 0.17% ...

Email Marketing Benchmarks for 2024: See Your Industry's Averages

Email marketing benchmarks: Overall averages ; Average open rate, 19.21% ; Average click-through rate, 2.44% ; Average unsubscribe rate, 0.89% ; Average bounce rate ...

What are good open rates, CTRs, & CTORs for email campaigns?

According to our 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. This is up 3.5% from 2020. The ...

2024 Email marketing statistics compilation including open rates ...

The overall average open rate is 39.7%, with a 1.0% CTR - how do your email engagement rates compare? Business Type, Open Rate (%), Clickthrough ...

Email Marketing Benchmarks: Region & Industry Data (2024) - Brevo

Email marketing benchmarks by region, industry, and deliverability. Brevo stats: open rate 21%, click-through rate 3.96%, unsubscribe rate ...

Key Insights From the 2024 Email Marketing Benchmarks Report

Key findings from the 2024 Email Marketing Benchmarks report · Surge in engagement: Average email open rates increased to 39.64%, and click- ...

Email marketing benchmarks by industry - Stripo

Email marketing benchmarks are quantifiable metrics used to evaluate the success of email marketing campaigns. These benchmarks provide ...

What are Email Marketing Benchmarks? - ActiveCampaign

Ideally, you'll want to see between 15 and 25% of your subscribers opening your emails and a click through rate between 2-5%. A successful click to open rate ...

Email Marketing Performance by Industry, 2024 Benchmarks - Selzy

Discover the latest email marketing performance statistics and benchmarks from 2020 to 2024. Gain insights tailored for various industries ...

Digital IQ: Email Marketing Benchmarks - Gartner

Download the Gartner Digital IQ: Email Benchmarks 2022 research to learn best practices to optimize your email marketing strategy in order to engage and ...

Email Marketing Benchmarks 2024 | Klaviyo blog

How does your email marketing performance compare? Get the average email open rate, click rate and conversion rates for your industry.

How to Set Email Marketing Benchmarks - Constant Contact

Email marketing benchmarks are data metrics used as parameters to measure strategic progress in short-term objectives of your long-term business goals.