Email Marketing Conversion Rates and Statistics in 2024

49 Email Marketing Statistics In 2024 – Forbes Advisor

The estimated email marketing revenue for 2024 worldwide is 12.33 billion. The global revenue from email marketing is projected to reach $12.33 ...

15.22% was the average email conversion rate (for those who clicked through) in 2021, so anything above that can be considered above average.

Average industry rates for email as of August 2024

Comparison by industry chart ; Child Care Services, 47.17%, 3.11% ; Consulting Services (management, marketing, advertising, blogging), 28.00% ...

Conversion Rate for Email Marketing: 2024 Guide - Mayple

The average conversion rate for email marketing is between 2 and 5%. But with an average ROI of $36-$40 for every $1 spent, the benefits of email marketing are ...

65 Email Marketing Statistics for 2024

General 2024 Email Marketing Statistics · There are projected to be an estimated 4.73 billion email users in 2026 (Statistica) · In 2024, we expect to see an ...

40+ Email Marketing Statistics You Need to Know for 2024

The number of email users worldwide is approximately 4.5 billion in 2024. That number is projected to grow to over 4.8 billion by 2027.

12 Must-Know Email Marketing Statistics in 2024 - Cyberimpact

9. Cold emails with personalized subject lines are more likely to be opened compared to generalized ones. 10. The average click-through rate ...

Email Marketing Conversion Rate Statistics & Benchmarks - Mailmodo

Email marketing conversion rate over time · Email remains one of the few channels that drive higher ROI, with a conversion rate of 15.22% in 2021. Barilliance.

Email Marketing Statistics & Trends for 2024 to 2025

Across all industries, 32.55% is the average open rate for email marketing in August 2024. Remember to check the link for the latest update!

10+ Essential Email Marketing Statistics for 2024 - Tidio

In general, a good email open rate should be between 19-26%. Of course, this score depends on the average benchmark for industry you're in, ...

33+ email marketing stats you need to know in 2024 - Wix.com

... email campaigns see a click-through rate of 1.50%. (Omnisend, 2023). Conversion rates: The overall conversion rate for email marketing stands ...

100+ Must-Know Email Marketing Statistics for 2024

4.3 billion email users worldwide in 2023—more than half the world's total population. · Over 91% of Americans use email. · 35% of consumers in ...

Email Marketing Benchmarks & Statistics (Updated for 2024)

At the same time, the average unsubscribe rates remained stabled (+0.05pp) and bounce rates slightly dropped (-0.24pp). The reported growth in engagement rates ...

Email Marketing Benchmarks & Industry Statistics - Mailchimp

Based on our data, the optimal CTR for an email marketing campaign is 2.66 percent, however it may range from 1-5 percent depending on the industry. The lowest ...

Email Marketing Benchmarks 2024 | Klaviyo blog

The average email campaign conversion rate across all industries is 0.09% with top performers hitting a 0.47% conversion rate. Breakdown by ...

The Ultimate List of Marketing Statistics for 2024 - HubSpot

The average clickthrough rate for emails sent to Constant Contact customers is 1.40% (Constant Contact, 2023). Marketers report that segmented emails drive 30% ...

60 Key Email Marketing Stats For 2024 - Backlinko

... rates, conversions, and reducing spam complaints in the realm of personalized email marketing. Email Segmentation & Personalization. 62% of ...

Email Marketing ROI Statistics: The Ultimate List in 2024 - Luisa Zhou

Marketing emails specifically maintain an average open rate of 14.1%, with only 0.1% unsubscribing. 28. “Welcome” emails have the highest open ...

B2B Email Marketing Stats & Benchmarks for 2024

Email marketing revenue is expected to hit $17.9 billion in 2027, an increase of over $10 billion since 2020, showing a compound annual growth ...

70+ Email Marketing Statistics You Should Know in 2024 - Mailmodo

Deliverability rate · Global inbox placement rate was almost at 85% in 2022, while the spam placement rate was 6.1% - Validity report, 2023.