Email Open Rates By Industry

Average industry rates for email as of August 2024

Comparison by industry chart ; Business Type, Open Rate (Total), Click Rate (Clicks/Delivered) ; All Industries – Overall Average, 32.55%, 2.03% ...

Email Open Rates By Industry (& Other Top Email Benchmarks)

A good email open rate varies depending on your industry, audience, and message type. I'd deem an open rate solid when it hits or exceeds 20% — ...

Email Marketing Benchmarks & Industry Statistics - Mailchimp

Email open rates, as it sounds, refer to the rate by which your email recipients open it. According to our data, you should aim for somewhere around 34.23 ...

What are good open rates, CTRs, & CTORs for email campaigns?

According to our 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. This is up 3.5% from 2020. The ...

What is considered a good email open rate? - HubSpot Community

Generally, an average open rate would be around 22.5%. All HubSpot licenses also include the email health tool which will give you benchmarks and context: https ...

2024 Email marketing statistics compilation including open rates ...

The overall average open rate is 39.7%, with a 1.0% CTR - how do your email engagement rates compare? Business Type, Open Rate (%), Clickthrough ...

Email Marketing Benchmarks 2024 | Klaviyo blog

Email open rate benchmarks: Campaigns ; Industry, Average open rate ; Clothing & Accessories, 40.48% ; Automotive, 38.85% ; Electronics, 38.07%.

Ultimate Email Marketing Benchmarks for 2022: By Industry and Day

The Education industry, for example, has the highest open rate, and the highest click-through rate at 28.5% and 4.4%, respectively. This makes sense, as schools ...

Email marketing benchmarks for 2024 (by industry) - MailerLite

The average email open rate across all campaigns was 41.31%. While the email open rate by industry ranged from 32.02% up to 46.94%.

Email marketing benchmarks & business metrics - Salesforce

The email open rate is calculated by dividing the number of unique opens by the number of delivered emails, then multiplying by 100 to express it as a ...

Email Marketing Benchmarks & Statistics (Updated for 2024)

This sector saw the highest open rates, jumping from 48.8% in 2022 to 65.1% in 2023. When it comes to clicks, Legal Services observed a notable jump from 3.2% ...

Email Marketing Benchmarks for 2024: See Your Industry's Averages

Open rate: Open rate is the percentage of subscribers that opened your email, based on the number of email recipients. If you send an email to 100 recipients, ...

Average Email Open Rates by Industry 2024

Government enjoys the highest email open rates at 46.3% with medical, dental and healthcare coming in second at 46.29% and animal care and veterinary rounding ...

Email Marketing Benchmarks - Industry and Regional Trends

We decided to pull email benchmark data, including metrics like average email open rates and average clicks, from Benchmark Email users to gather a more ...

Email Marketing Open Rate By Industry In 2024 - beehiiv Blog

The financial services sector leads the way with the highest open rate globally at 16.68%. Close behind are the publishing and communication sectors.

Email Marketing Performance by Industry, 2024 Benchmarks - Selzy

A recent Mailpro study showed that automated emails led to open rates of 51.36%. (Mailpro). Industry open rates: Benchmarks, 2020-2023. Open ...

Open rates of 32% - How does your client or boss react? : r/marketing

As experienced marketers know, in the world of email marketing, a 32% open rate is fairly average. However, to somebody not familiar with ...

Improve Your Email Open Rates - Validity

The 2020 average email open rate across all industries came to 19.2%. You can choose to aim for your industry average or the total average to determine whether ...

What is a Good Open Rate for Email: A Detailed Guide for 2024

An email open rate for most industries can be anywhere between 15 to 25%. The average is 21.33%. If your email open rate crosses this average, ...

Email Open Rates and Industry - Constant Contact Community

A good open rate for emails typically varies depending on the industry and type of email campaign. However, a general benchmark for a good ...