Employer branding in the Belgian army. The importance of ...

Employer branding in the Belgian Army - [email protected]

To date, no studies have ex- plored employer brand beliefs (in- strumental and symbolic) of dif- ferent groups of individuals ranging from potential applicants.

Employer branding in the Belgian Army: The importance of ...

Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and ...

The Importance of Instrumental and Symbolic Beliefs for Potential ...

of internally marketing the employer brand. ... hart, & Scott, 2003). ... applicants, and military employees. ... small in comparison with other ...

EMPLOYER BRANDING IN THE BELGIAN ARMY - CiteSeerX

(2005) confirmed the incremental variance of sym- bolic trait inferences over and above instrumental attributes in a sample of potential applicants for the Army ...

Employer branding in the Belgian Army - APA PsycNet

Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees.

Employer branding in the Belgian Army - [email protected]

This study conceptualizes employer brand as a package of instrumental and symbolic attributes. ... Results show that instrumental attributes explain greater ...

Employer branding in the Belgian army. The importance of ...

Lievens, Filip. “Employer Branding in the Belgian Army. The Importance of Instrumental and Symbolic Beliefs for Potential Applicants, ...

Employer Branding - Filip Lievens

British Journal of Management, 18, S45-S59. Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for ...

Organizational identity and employer image: Towards a unifying ...

... employer branding (employer image). In particular, we posit that it is ... employer image and organizational identity of the Belgian Army. Two samples ...

Organizational Identity and Employer Image - CiteSeerX

This study is situated in the Belgian Army. The. Army provides a relevant context for study- ing employer image and identity because of its prestige, ...

Employer Branding and its Influence on Potential Job Applicants

Employer branding in the Belgian army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees.

Employer branding, organization's image and reputation ... - Frontiers

Recruitment literature shows that job seekers take into consideration any information about the characteristics of the organization and are ...

Employer Attractiveness From an Employee Perspective

... importance for perceived employer attractiveness, among employees of the Belgian Army. ... Employer branding in the Belgian Army: the importance of instrumental ...

EMPLOYER BRANDING-DIMENSIONS OF EMPLOYER ...

employees if their perception and image of the company brand (employer brand) is ... 56: 75-102. 13. Lievens, F. (2007). Employer branding in the Belgian army: ...

(PDF) Employer Image and Employer Branding: What We Know and ...

We suggest that potential applicants derive inferences of employer brand personality-perceiving the organization as a warm or competent employer ...

EMPLOYER BRANDING AS RECRUITMENT AND RETENTION ...

employees interact with a company's brand and, in particular, the company's brand image as an employer ... Employer branding in the Belgian Army: the importance ...

Internal employer branding as a way to improve employee ...

Likewise, IBA directed at current employees has a significant impact on EVP shaping. In this context, assuming EVP as a measure of employee involvement, it has ...

Does Employer Branding Shake Application Intentions of Potential ...

Similarly, if potential employees can resonate with the employer brand of an organization, they are more likely to be interested in developing ...

Employer Branding and Employee Engagement

Research results have shown that employer branding positively impacts employee engagement with a strong degree (with an effective coefficient of 0.759).

Employer branding, organization's image and reputation ... - Frontiers

Employer branding in the Belgian Army: the importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and.