Essential Glossary of Advertising Terms
Basic objective descriptive classifications of consumers, such as their age, sex, income, education, size of household, ownership of home, etc. This does not ...
Glossary of Marketing Terms | Communicating about Rutgers
Ad Words: An advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in search engine results. Advertising: A ...
Essential Glossary of Advertising Terms | Resources | MPP
We've created a glossary of advertising terms that we think are most important in all fields of advertising.
73 Advertising Terms Every Marketer Should Know - Act-On
Explore this glossary of the most important digital advertising terms next time you need a refresher on key definitions.
A List of Advertising Terms - Design Inc
Above the Line Above the line advertising (ABT) refers to advertising mediums which reach a wide, general audience. · Ad Click This term refers to the action ...
Advertising Glossary of Terminology - GeoEdge
Exploit: A piece of software, chunk of data, or a sequence of commands to attack a computer system or software. The term's origin points to the fact that most ...
Glossary of Advertising Terms - Communicating about Rutgers |
Ad Copy: All spoken words or printed text in an advertisement. Ad Impressions: The number of times an advertisement is seen by audiences. Advertising: A paid ...
Glossary of Marketing Terms - Adweek
A demand-side platform, or DSP, is software often used by advertisers to automate purchasing advertising by scanning ad exchanges for their targeted audiences.
Glossary of Advertising Terms - US Data Corporation
Advertising Terms ; Banner Ads, Rectangular digital advertisements placed typically at the top, side, or bottom of a web page. ; Behavioral Targeting, A technique ...
Digital Advertising Glossary - Criteo
A specification for advertising creative that often includes whether the ad will contain text, audio or graphical content, the size of the creative and the web- ...
A Glossary of Essential Marketing, Media and Advertising Terms
Over-The-Top (OTT). Premium long-form video content that is streamed over the internet through an app or device onto a TV ...
Marketing Glossary of Commonly used Terms - Mailchimp
The words in your advertising messages to customers. Ad copy can be the headline of a display ad, the subject line of a marketing email, the call to action (CTA) ...
Ad Targeting: A Glossary of Important Advertising Terms - Material
Contextual Targeting · Targeting based on a website's content rather than data about a visitor. · An example of contextual targeting could be displaying ads for ...
The Full Glossary of Marketing and Advertising Terms - Promo.com
The way in which an advertiser reaches audiences. Also know as Traffic Channel, examples include display advertising, search ads, social media ...
Digital Advertising Glossary: Terms to Know in 2024 - WebFX
Audience targeting. Click-through rate. Call to action. If you're new to the world of digital advertising, you may hear terms like these and wonder what ...
Advertising Glossary: 63 Terms to Know | Clutch.co
C · Call to Action (CTA): a text prompt designed to inspire the target audience of a marketing campaign to take a desired action. · Click through ...
Advertising Glossary - Creatopy
An advert is short for advertisement and refers to the promotion of a product or a service in order to generate more brand awareness, ...
Marketing Glossary of Commonly used Terms - The frank Agency
Ad copy refers to the written content in advertisements that aims to engage, inform, and persuade the target audience. It plays a critical role in capturing ...
Marketing Communications & Advertising Glossary
A/B Testing -. A marketing research method (also referred to as “split testing”) that displays different versions of a campaign to different audiences.
Marketing Terms & Glossary | Advertise on LinkedIn
Whether you are a new or seasoned marketer, here are the essential marketing terms and acronyms to know in digital marketing and traditional marketing.