Examining Consumers' Perceptions of and Attitudes toward Digital ...

This research aims to empirically investigate consumers' general perceptions and evaluations of digital fashion and to specifically examine consumers' purchase ...

(PDF) Examining Consumers' Perceptions of and Attitudes toward ...

This research aims to empirically investigate consumers' general perceptions and evaluations of digital fashion and to specifically examine consumers' purchase ...

"Examining Consumers' Perceptions of and Attitudes toward Digital ...

Digital fashion may instill transformative power into the fashion industry as it can simultaneously deliver fashionability and ...

Consumer Attitudes Toward Digital Advertising 2021 - eMarketer

This report examines consumer views toward advertising across media channels, ad avoidance behaviors including ad blocker use, and attitudes toward personal ...

Examining Consumers' Perceptions of Luxury Purchase | PDF - Scribd

Article. Examining Consumers' Perceptions of and Attitudes toward. Digital Fashion in General and Purchase Intention of Luxury Brands' Digital Fashion ...

a study on customer perceptions and attitudes towards digital coupons

PDF | Digital coupons, generally considered as a marketing strategy to increase sales and customer loyalty, are important elements in the ...

Unveiling how consumers accept digital-only fashion - Emerald Insight

Figure 1 illustrates our proposed research model, which examines four functional attitudes, overall attitude, and purchase intention related to ...

JTAER | Free Full-Text | Examining Consumers’ Perceptions ...

Examining Consumers' Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands' Digital Fashion Specifically. J ...

Determinants of consumers' attitudes towards digital advertising

... to develop a future research agenda for studying consumers' attitude towards digital advertising. Section snippets. Conceptual framework. The advertising ...

Examining Consumers' Perception and Attitude towards Different ...

First, because the author has chosen digital advertisements as the most suitable form of advertisement to study, and internet usage is ...

An Exploratory Study of Consumers' Perceptions of Product Types ...

Specifically, they emphasized the importance of exploring contextual trait relationships that influence consumer attitudes to better understand contest effects.

Determinants of consumers' attitudes towards digital advertising

Semantic determinants are consumer- related perceptions or beliefs, such as the extent to which a consumer perceives an ad as informative, ...

An empirical investigation on the antecedents of consumers ...

This paper investigates the antecedent factors of consumers' perceived values and attitudes towards digital signage advertising in a structural model. The ...

Examining Digital Advertising using an Affect Transfer Hypothesis

Specifically, consumers' perceptions about digital video ads indirectly ... A field study of mobile display advertising effects on consumer attitudes and.

The influence of consumer perception on purchase intention

In this study, we focus on examining the mediating role of consumer trust and consumer attitude. However, it is important to note that the relationship between ...

A model of consumers' perceptions of the invasion of information ...

We examined factors that influence an individual's attitude and decisions about the information handling practices of corporations.

Determinants of consumers' attitudes towards digital advertising

PERCEPTION TOWARDS INTERNET ADVERTISING: A STUDY WITH REFERENCE TO TWO DIFFERENT GROUPS ... studying consumers' attitude towards digital advertising. meta ...

The Trust Opportunity: Exploring Consumer Attitudes to the Internet ...

This new research from Consumers International and the Internet Society explored consumer perceptions and attitudes towards trust, security and the privacy of ...

Consumer attitudes: Definition, examples, how to measure

How to measure consumer attitude. man looking at laptop. Measuring consumer attitudes helps businesses understand customer perceptions and improve their ...

"Examining Consumer Perceptions of Demand-Based Ticket Pricing ...

Sport managers can use these findings to better understand the impact of RM strategies like DTP on consumer attitudes and behaviors. Original Publication ...