Examining the Step|Up Brand Extensions of Budget Hotels

Examining the Step-Up Brand Extensions of Budget Hotels

A vertical brand extension can occur from a lower-end brand to a higher-end brand or vice versa. In many cases, a step-down extension strategy ...

(PDF) Examining the Step-Up Brand Extensions of Budget Hotels

Findings Brand evaluations and attitudes are determined by the presence of a comparative brand and judgment focus. When brands are evaluated ...

Examining the Step-Up Brand Extensions of Budget Hotels - OUCI

This study investigates and validates the reciprocal spillover effects model in the upward extensions of budget hotel brands to the midscale market.

[PDF] Branding the hotel industry: The effect of step-up versus step ...

94 References · Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects · The effect of multiple hotel brand extensions.

Branding the hotel industry: the effect of step-up versus step-down ...

Examining the step-up brand extensions of budget hotels: The reciprocal spillover effects. Cornell Hospitality Quarterly, 00(0), 1–16. https://doi.org ...

the effect of step-up versus step-down brand extensions

Keywords: brand extension, hotel, brand value, step-up extension, step-down extension, brand ... Examining the step-up brand extensions of budget hotels: The ...

Branding the hotel industry: The effect of step-up versus step-down ...

The study investigates how customer perceptions of parent brands influence the perceived value of brand extensions in the hotel industry and how these ...

Branding the hotel industry : the effect of step-up versus step-down ...

Examining the step-up brand extensions of budget hotels : the reciprocal spillover effects. Ye, Shun, (2020). Online branding : development of hotel branding ...

Factors influencing luxury service brand extension in a developing ...

... Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects. Ye S., Wu L.(., Paek S. Q1. SAGE. Cornell Hospitality Quarterly ...

The impact of Janus fit brand extensions on perceived brand ...

... brand) as “spillover effects of brand extensions.” The table ... Examining the step-up brand extensions of budget hotels: The reciprocal spillover effects.

Brand extension and customer loyalty: evidence from the lodging ...

Before considering a brand extension, a hotel firm must evaluate the potential influence on the brand as a whole. Specifically, this study is a n attempt to ...

A Conceptual Model of Brand Extensions in the Hospitality Industry

In the hospitality industry, it was not the middle-market or budget hotel companies that first started using brand extensions. ... step-up or step ...

The effect of vertical brand extensions on consumer-brand ...

The South African Journal of Business ... Crossref Citations. 1. Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

The effect of step-up versus step-down brand extensions - OUCI

Branding the hotel industry: The effect of step-up versus step-down brand extensions · List of references · Publications that cite this publication.

Vertical line extension: a systematic review of research on upward ...

(2020), “Examining the step-up brand extensions of budget hotels: the reciprocal spillover effects”, Cornell Hospitality Quarterly, Vol. 61 ...

Brand extensions for hotels' food and beverage expansion to the ...

enhance brand awareness by adding up brand attributes to the extended brand (Keller 2003). ... Exploring hotel renovation in large hotels: a multiple case study.

Factors influencing luxury service brand extension in a developing ...

(2020), “Examining the step-up brand extensions of budget hotels: the reciprocal spillover effects”,. Cornell Hospitality Quarterly, Vol. 61 No. 2, pp. 154 ...

THE EFFECT OF BRAND EXTENSION IN HOTEL CHAINS ON ...

Accor Group has three extensions, which are divided into budget, middle and luxury brands. Keeping brand promise across all those extensions shows that brand ...

Taking the guest experience home? A look at the potential of hotel ...

Brand extensions could present an opportunity for hotels as furniture, bathroom amenities, even scents are transferrable to home products ...

The effect of vertical brand extensions on consumer-brand ...

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects Shun Ye, Linfeng (Zenny) Wu, Soyon Paek Cornell ...