Examining the effects of emotional display on user engagement

This study investigates the impact of emotional display on user engagement with computer-generated imagery influencers through the lens of the computers are ...

Artificial intelligence-generated virtual influencer: Examin

This study investigates the impact of emotional display on user engagement with computer-generated imagery influencers through the lens of the computers are ...

The Impact of Emotional Design on User Engagement | Designlab

By fostering positive emotions, products can achieve higher user satisfaction, increased loyalty, and stronger brand connections. Emotional ...

Primacy effect of emotions in social stories: User engagement ...

Emotional shift patterns were associated with user engagement behaviors: compared to neutral emotions, a negative-negative emotional shift was more engaging ...

The Role of Emotional Content on Consumer Engagement

In this study, we examined the emotionality of brand posts and their effect on consumer engagement and subsequent brand perception. By employing ...

Interactions between emotional and cognitive engagement with ...

We show that regardless of the valence of emotional engagement, emotion is linked to greater behavioral engagement of posting comments and to greater cognitive ...

The impact of emotional design on user engagement | MoldStud

Emotions play a significant role in decision-making and user behavior. When users interact with software, their emotional response to the design ...

The more the merrier? Examining the relationship between ...

There is furthermore a strong correlation between emotional language and post engagement rates, which suggests that emotions are used strategically to increase ...

About Feelings? Emotional Appeals as Drivers of User Engagement ...

Thus, the results indicate with observational data what we know about the effects of emotions from experimental research in political psychology ...

(PDF) Study of Customer Engagement through Emotional Branding

Implications: This qualitative study brought forth various constructs that give rise to customer engagement and, in turn, brand loyalty. This ...

Why your Past Matters: Disentangling the Influence of “Static” and ...

Second, we reiterate the economic rationale for examining the 'longevity of user engagement' with the visual social media posts as a measure of social media ...

Examining Their Influence on Consumer Purchasing Behavior and ...

Our study shows that the current trends in the influence of emotional appeal can promote impulsive and irrational buying behaviors. Thus, consumers become part ...

Sharing Feelings and User Engagement on Twitter: It's All About Me ...

The volume-control model (Segev, 2019) provides a useful framework to study the social context in which emotions are shared on Twitter. In ...

Customer engagement in idea contests: Emotional and behavioral ...

Study 1 assesses the different effects of company appreciation of customer engagement (i.e., idea acceptance vs. rejection) in an experimental ...

Impact of content characteristics and emotion on behavioral ...

We find no study that evaluates the mediating effect of emotional responses in the content—engagement relationship and therefore call for ...

The Impact of Emotional Labor on User Stickiness in the Context of ...

We extended prior findings in three ways. The results of Study 1 (i.e., questionnaire method, 305 livestreaming users, and 56.4% females) ...

Investigating the impact of psychological customer engagement on ...

The results show that when customers cognitively and affectively engage with a brand, they are more willing to behave favorably toward the brand by purchasing ...

Viewer Engagement in Response to Mixed and Uniform Emotional ...

This study presents the results of an experiment designed to investigate whether marketing videos containing mixed emotional content can sustain consumers ...

Experimental evidence of massive-scale emotional contagion ...

These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion ...

A Multimodal Emotion Perspective on Social Media Influencer ...

The study identifies that the amount of emotion used and specific discrete emotions have a meaningful influence on engagement, and both follower ...