Extending the theory of planned behavior to understand consumer ...

The interpretation is that the relationship between intention and purchase behavior for organic vegetables is stronger when the perceived price is lower.

Extending the theory of planned behaviour to understand the effects ...

Tanner and Kast (2003) states that PBC corresponds to consumer's control beliefs about consumption aspects such as availability and this aspects ...

Extending the theory of planned behavior to understand consumers ...

... consumers to visit green hotels in China through the theory of planned behavior (TPB) extended by adding perceived consumer effectiveness and environmental.

Extending the theory of planned behavior to understand consumers ...

This paper aims to explore the intention of consumers to visit green hotels in China through the theory of planned behavior (TPB) extended by adding perceived ...

An extension of the theory of planned behavior to understand factors ...

Apart from the three common factors (attitude, subjective norms, and perceived behavior control), this study extends the TPB framework by adding ...

Extending the theory of planned behavior to predict organic food ...

Behavioral intentions were predicted to positively influence behavior. A new construct, perceived behavioral control, was added to the framework ...

(PDF) Extending the Theory of Planned Behaviour to understand the ...

Findings – Findings confirm the role of TPB cognitions on predicting intention and show that the proposed barriers provide a satisfactory ...

Extending the theory of planned behavior to understand consumer ...

Semantic Scholar extracted view of "Extending the theory of planned behavior to understand consumer purchase behavior for organic vegetables in Brazil: The ...

Extending the Theory of Planned Behavior in the Social Commerce ...

As proposed in TPB, attitude is the antecedent of behavioral intention, which is defined as the degree to which a consumer judges the behavior ...

Extension of planned behavioral theory to consumer behaviors in ...

This study aims to contribute to the development of an extended theory of planned behavior to understand the indicators of consumer behavior ...

Extending Theory of Planned Behavior to Understand Service ...

Many studies have applied the theory of planned behavior (TPB) to explore organizational citizenship behavior (OCB; e.g., Jung and Yoon, 2015; Radaelli et al., ...

Extending the theory of planned behavior model to explain people's ...

In TPB theory, attitude is an important psychological emotion that can predict a person's behavioral intention [6]. Subjective norms are proven ...

Extending the Theory of Planned Behavior: A Review and Avenues ...

behavior, and the role of volitional variables in understanding the relationship between intentions and behavior. Theory of Planned Behavior. The TPB (Ajzen, ...

An implementation of an extended theory of planned behavior to ...

The theory of planned behavior (TPB) explains that attitude, subjective norms (SN), and perceived behavioral control (PBC) are the three ...

Extending the theory of planned behavior to understand consumers

The empirical results show that perceived consumer effectiveness and environmental concern have positive effects on the attitude and the ...

Extending the Theory of Planned Behavior to Explain the Effects of ...

TPB is an extensively used theory in purchase intention for green products [4,11,14,15]. It can be used for exploring the effect of attitude, subjective norms, ...

Understanding and Predicting Electronic Commerce Adoption

This paper extends Ajzen's (1991) theory of planned behavior (TPB) to explain and predict the process of e-commerce adoption by consumers.

Applying the extended theory of planned behavior to understand ...

The TPB model has been successfully applied in explaining tourist behavior because studies on travel mode choice have used different target behaviors and target ...

Extending the Theory of Planned Behavior to examine the role

The Theory of Planned Behavior (TPB) is successful in predicting consumer intentions for a wide variety of products and behaviors. However, little is known ...

Toward a theory of ethical consumer intention formation

2011). The dominant theory used to explain and predict consumer intentions is the theory of planned behavior (TPB; Ajzen 1985, 1988; for a ...