FTC's Endorsement Guides
FTC's Endorsement Guides: What People Are Asking
Here are answers to some of the most frequently asked questions from advertisers, ad agencies, influencers, bloggers, and others.
Guides Concerning the Use of Endorsements and Testimonials in ...
* * * *. This document includes only the text of the Revised Endorsement and Testimonial Guides. To learn more, read the Federal Register Notice at www.ftc.gov/ ...
Guides Concerning the Use of Endorsements and Testimonials in ...
The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in ...
16 CFR Part 255 -- Guides Concerning Use of Endorsements and ...
(a) Endorsements must reflect the honest opinions, findings, beliefs, or experience of the endorser. Furthermore, an endorsement may not convey any express or ...
Locke Lord QuickStudy: New FTC Endorsement Guides: What ...
The new guidelines aim to address the new ways advertisers now reach consumers through social media, online advertising and artificial intelligence.
Advertising Update: The FTC's New Guidelines for Endorsements ...
The FTC's new Guides are intended to protect consumers and businesses alike from deceptive advertising by providing best practices surrounding the use of ...
FTC Has Finalized Updates to Its Endorsement Guides
The Endorsement Guides are intended to help businesses ensure that their endorsement and testimonial advertising conforms with Section 5 of the ...
The Guides are intended to give insight into what the FTC thinks about various marketing activities involving endorsements and how Section 5 might apply to ...
FTC's New Endorsement Guide FAQs Provide Answers to the ...
FTC's New Endorsement Guide FAQs Provide Answers to the Questions You've Been Asking (And to Questions You Didn't Know You Had)
The Deep Dive: FTC Updates Endorsement Guides for Modern ...
On June 29, the FTC announced new Endorsement Guides (Endorsement Guides) governing the use of endorsements and testimonials in advertising.
In a One, Two, Three Punch, the FTC Issues Updated Endorsement ...
The Guides rely on six bedrock principles: · First, endorsements must reflect the "honest opinions, findings, beliefs, or experience of the ...
FTC Updates Endorsement Guides, Proposes Endorsement-Related ...
The Proposed Rule would prohibit a business from representing that “a website, organization, or entity that it controls, owns, or operates ...
Federal Trade Commission (FTC) Endorsement Guides
The Endorsement Guides recommend clear and conspicuous disclosure of any material connection between an advertiser and endorser, such as monetary payment or the ...
FTC Endorsement Guides Lawyer | Review + Influencer Rule Attorney
The Endorsement Guides set forth general principles relating to the use of endorsements and testimonials in advertising.
2023 Updates to FTC Endorsement Guides - Frost Brown Todd
The updated Endorsement Guides specifically prohibit procuring, suppressing, boosting, organizing, publishing, upvoting, downvoting, or editing ...
FTC Signals Continued Heightened Scrutiny of Endorsements With ...
Though the Endorsement Guides are not binding law, they establish the general principles that the FTC will use in evaluating endorsements and ...
New FTC Guidelines for Social Media Endorsements by Influencers
The new guidelines provide more explicit directions for influencers and companies in the context of online endorsements and testimonials.
The FTC's Updates to the Endorsement Guides: What Marketers ...
Overview. On June 29, 2023, the FTC announced its newly revised and long-awaited Endorsement Guides, which aim to update and clarify previous guidance regarding ...
The #AD Vantage Point: Navigating the FTC Endorsement Guides ...
The FTC Endorsement Guides describe how the FTC evaluates whether certain advertisements are false and misleading under Section 5 of the FTC Act.
Understanding the FTC's Endorsement Guides - Citruslabs
Endorsements must reflect the honest opinions, findings, beliefs, or experiences of the endorser. Misleading or unsubstantiated claims are not ...