FTC's Green Guides updates to add clarity

FTC's Green Guides updates to add clarity, credibility to ...

The Federal Trade Commission is updating its Green Guides, federal guidance intended to help marketers avoid making environmental claims that are deceptive.

Green Guides | Federal Trade Commission

The FTC's most recent update of the Guides is designed to make them easier for companies to understand and use. The changes include new guidance on ...

Anticipated Changes to the FTC's Green Guides

The US Federal Trade Commission (FTC) has initiated a review of its 2012 “Guides for the Use of. Environmental Marketing Claims” — commonly ...

What Brands Need to Know About the FTC's 2024 Green Guides ...

What to Expect from the FTC's Green Guides Update · 1. Leveling the playing field for brands, big and small · 2. Providing clarity & cracking down ...

ReMA Comments on Update of Federal Trade Commission (FTC ...

The Green Guides provide specific guidance regarding many common environmental claims. Ensuring that manufacturing claims are valid is critical ...

FTC Proposes to Clarify Green Guides for Climate Claims Based on ...

The Federal Trade Commission (FTC) is engaging in a regulatory review of its Guides for the Use of Environmental Marketing Claims (Green ...

Why Updates to the FTC's 'Green Guides' Matter | Avocado Mag

The FTC Green Guides lag behind the evolving sustainability industry. An update aims to reduce greenwashing and improve consumer trust.

FTC Green Guides Updates Should Continue to Help Energy ...

The FTC sought feedback on topics including carbon offsets, renewable energy procurement, recycled content, and compostable materials. The ...

FTC Green Guides: The Growing Scrutiny on 'Clean' Natural Gas ...

In December 2022, the FTC issued a Request for Comments on potential updates to the Green Guides. This prompted several stakeholders ...

ISRI Comments on FTC Green Guides Update to Clarify ...

The recent update of the Guides makes it easier for companies to understand and use. The changes include new guidance on marketers' use of ...

Analyzing 1 Year Of Comments On FTC's Green Guides

While commenters recognized that not all industry participants approach marketing claims with dubious intentions, the lack of clarity around ...

Preparing for the updated FTC Green Guides | Utility Dive

These guides aim to help businesses avoid making misleading or deceptive statements about the environmental benefits of their products or services.

FTC's Green Guides review brings packaging recyclability debates ...

Currently, the Green Guides state that marketers should qualify recyclable claims when recycling facilities are not available to at least 60% of ...

Comments on the Green Guides Shed Light on Demand for Clarity

First issued by the FTC in 1992 and last updated by 2012, the Green Guides are “designed to help marketers avoid making environmental claims that mislead ...

Mitigating Greenwashing Risks: FTC Solicits Input on Current Green ...

For the first time since 2012, the Federal Trade Commission (FTC or Commission) is actively evaluating potential updates to its Guides for the ...

4A's Submits Comments to FTC On Environmental Claims In ...

The FTC published a Request for Comment in December 2022 to seek public input into potential updates and changes to the Green Guides for the Use ...

ACI Calls for Clarity in FTC's Revised Green Guides - Happi

In comments submitted to the FTC on proposed revisions to the agency's Guides for the Use of Environmental Marking Claims (Green Guides), ACI ...

How to Weigh in on the FTC's Anti-Greenwashing “Green Guides”

To keep pace with these changes in consumer perception and marketing and to ensure the guides remain relevant, the FTC is soliciting feedback ...

When It Comes to Climate Disclosures, SEC and FTC Speak ...

However, violations of the Green Guides can serve as evidence. In other words, while FTC authorities generally prohibit false and/or misleading ...

FTC Seeks Public Comment on Green Guides – A Once in a Decade ...

The Federal Trade Commission's (FTC) Green Guides for the Use of Environmental Claims are intended to help marketers ensure the claims they make ...