FTC's New Endorsement Guide FAQs Provide Answers to the ...

FTC's New Endorsement Guide FAQs Provide Answers to the Questions You've Been Asking (And to Questions You Didn't Know You Had)

FTC's Endorsement Guides: What People Are Asking

The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the ...

Federal Trade Commission Announces Updated Advertising Guides ...

... Endorsement Guides, which provide agency guidance to ... new version includes 40 additional questions and updates dozens of other answers.

FTC Has Finalized Updates to Its Endorsement Guides

The Endorsement Guides are intended to help businesses ensure that their endorsement and testimonial advertising conforms with Section 5 of the FTC Act.

FTC Revamps Endorsement Guidelines - Manning Fulton

Earlier this year, the Federal Trade Commission (“FTC”) released a set of revisions to its Guides Concerning Use of Endorsements and ...

FTC Finalizes Updated Guidance for Influencer and Consumer ...

... Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides), which address the FTC's latest thinking about how the ...

FTC Publishes Updated Endorsement Guides - Keller and Heckman

The updated Endorsement Guides and companion FAQs, which include 40 new questions, are intended to provide more specific guidance for ...

FTC Finalizes Updated Endorsement and Testimonial Guides

Although the Guides do not have the force of law, they reflect the FTC's position on endorsement practices that are deceptive. Practices ...

The FTC updated its endorsement guidelines for the first time since ...

That's at least what new guidelines from the Federal Trade Commission (FTC) suggest. Earlier this summer, the commission released a new set of ...

An In-Depth Look at the FTC's Updates to the Endorsement Guides ...

The Federal Trade Commission (FTC or Commission) finalized its updates to the Guides Concerning the Use of Endorsements and Testimonials in ...

Federal Trade Commission Updates Endorsement Guides and ...

New Endorsement and Testimonial Guidance · The misleading presentation of consumer product or service reviews on the web. · Deception surrounding ...

Locke Lord QuickStudy: New FTC Endorsement Guides: What ...

For the first time since 2009, the Federal Trade Commission (“FTC”) released changes to the FTC's ‎Endorsement Guides, which advise ...

FTC finalizes updates to endorsement advertising guides

In July 2022, the FTC proposed updates to the Endorsement Guides and invited public comments. After considering the comments, the FTC has now ...

What's in a Review? The FTC's Updated Endorsement Guides and ...

The FTC's Endorsement Guides (Guides) provide advice on how to comply with the FTC Act and avoid engaging in unfair and deceptive advertising ...

The FTC's Updated Endorsement Guides: Do They Say More Than ...

One day later, it announced its proposal for a new Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (“Trade Regulation”).

A Year Later—Revisiting FTC's Updated Endorsement Guides

To that end, the FTC also updated its guidance document titled “FTC's Endorsement Guides: What People Are Asking” to answer 40 more questions “ ...

In a One, Two, Three Punch, the FTC Issues Updated Endorsement ...

The Federal Trade Commission (FTC) issues updated Guides to the Use of Endorsements and Testimonials in Advertising and proposes new ...

Does Your Business's Advertising Violate FTC Guidelines?

Following the release of the updated version of the Endorsement Guides, the FTC also proposed a new regulation titled “Rule on the Use of Consumer Reviews and ...

FTC Releases Final Updates to Endorsement Guides

The Revised Endorsement Guides provide that any review that fails to clearly and conspicuously disclose incentives provided to that reviewer or ...

FTC Revamps the “Guides Concerning the Use of Endorsements ...

The revised Guides adopt amended definitions for “endorsements” and “endorsers,” and a new definition of “clear and conspicuous” to help ...