Factors Affecting Green Purchase Behaviour and Future Marketing ...

Factors Affecting Green Purchase Behaviour and Future Research ...

Consumer's environmental concern and products functional attributes emerged as the two major determinants of consumer green purchase behavior. The paper informs ...

Factors affecting green purchase behavior: A systematic literature ...

Used interchangeably, “Green” and “sustainable” products involve manufacturing techniques that ensure stability for future generations. Various ...

Factors Affecting Green Purchase Behaviour and Future Research ...

moral obligations and concern for others, and desire of welfare of one's own family and oneself were identified as significant drivers of green ...

Factors Affecting Green Purchase Behaviour and Future Marketing ...

With the popularization of sustainable development, promoting green consumption is an inevitable requirement of the new development concept.

Factors Affecting Green Purchase Behaviour and Future Marketing ...

This paper endeavors to delve into the multifaceted realm of factors influencing consumers' green purchasing behavior, with a broader objective ...

Factors Affecting Green Purchase Behaviour and Future Research ...

It informs policy makers and marketing managers about the key predictors of consumers' green purchase behaviour. Marketers would do well to understand these ...

Factors Affecting Green Purchase Behaviour and Future Marketing ...

The results indicate that the consumers have a positive attitude towards the environment and high intentions to purchase green products.

Green purchase intention factors: A systematic review and research ...

Motivations include environmental concern, health, social awareness, and subjective norms. Psychobehavioral theories such as Theory of Planned Behavior (TPB) ...

Factors affecting millennials' green purchase behavior - Cell Press

2 The results reveal that green behavioral control, green environmental awareness, and green product value have positive and significant effects ...

Environmental factors affecting green purchase behaviors of the ...

Therefore, understanding factors affecting green buying behavior will help consumers attain responsible consumption patterns. Moreover, the limitations of TPB ...

Factors Influencing Consumer Behavior toward Green Products

The United Nations Environment Programme (2011) [3] has estimated that the green products market doubles annually. Another international study ...

Understanding Factors Affecting Consumers' Conscious Green ...

Our research sought to discover the factors that influence customers' conscious green purchasing behavior (GPB), even though these factors had not been ...

Factors influencing green purchases: An emerging market perspective

Our findings suggest that marketers should leverage the consumers' knowledge-seeking and environmental concern in their advertising campaigns by ...

Factors influencing green purchasing behaviour - CORE

Other factors are related to marketing or the environment, such as pollution and the economy, among others. Mostafa. (2009) suggests that environmental attitude ...

What Factors Influence Consumers to Buy Green Products? An ...

Sustainability has become a major concern, and consumers' behavior has emerged as a primary factor in shaping the future of consumption. In this context, it is ...

Factors Affecting Consumers' Green Purchasing Behavior - EconStor

Abstract. In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and ...

Factors Affecting Green Purchase Behaviour and Future Research ...

1,051 Citations · Factors affecting green purchase behavior: A systematic literature review · Green product purchase decision: a conceptual model ...

On the Factors Influencing Green Purchase Intention - Frontiers

The theory of consumer behavior is the main theoretical method of marketing (Engel et al., 1995). According to this theory, this research constructs a framework ...

Factors influencing the green purchase intention among consumers

Factors affecting green purchase behaviour and future research directions. ... Investigation of green marketing tools' effect on consumers' purchase behavior.

Why Do Consumers Make Green Purchase Decisions? Insights from ...

There are many factors influencing green purchase behavior, and these are divided into three dimensions: individual factors, product attributes and marketing, ...