Factors affecting millennials' green purchase behavior

The results reveal that green behavioral control, green environmental awareness, and green product value have positive and significant effects on GPB.

Factors affecting millennials' green purchase behavior - PubMed

In light of the growing adoption of green products in emerging markets, there's a need to delve deeper into the green purchase behavior GPB ...

(PDF) Factors affecting millennials' green purchase behavior

The results reveal that green behavioral control, green environmental awareness, and green product value have positive and significant effects on GPB.

Factors influencing generation Y green behaviour on green products ...

Factors like green price sensitivity have a stronger influence on generation Y green behaviour. It is followed by green behavioural control. The presence of an ...

Factors influencing the green purchase behaviour of millennials

Abstract: The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa.

Factors influencing the green purchase behaviour of millennials

Attitude, social value and PBC drove BI which, with PBC, influenced adoption. The integrated model explained far greater percentage of attitude ...

Factors influencing green purchase behavior among millennials

The findings reveal that environmental concern, environmental knowledge and green perceived value positively and significantly affect attitude ...

Factors affecting millennials' green purchase behavior

Factors affecting millennials' green purchase behavior: Evidence from Saudi Arabia · Hashed Mabkhot · Published in Heliyon 1 February 2024 · Business, ...

Factors Affecting Green Purchase Behaviour and Future Marketing ...

Financial capacity, often associated with higher education, can also contribute to green purchasing behavior. Educated individuals may have greater disposable ...

Factors affecting green purchase behavior: A systematic literature ...

Various factors, like health concerns, green lifestyle, environment protection, social norms, and beliefs, are suggested to have a significant ...

Me first, then the environment: young Millennials as green consumers

motivating factors relevant to making decision about pro-environmental consumption ... purchase behavior of green products among generation. Y consumers in South ...

Factors influencing the green purchase behaviour of millennials

Abstract The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa.

Analyzing Socio-demographic Aspects Among Indian Millennials

This study aims to examine the influence of consumer-level psychological factors like affordability, availability, awareness and apprehension on green purchase ...

Understanding Factors Affecting Consumers' Conscious Green ...

Our research sought to discover the factors that influence customers' conscious green purchasing behavior (GPB), even though these factors had not been ...

Factors affecting millennials' green purchase behavior - CoLab

2 The results reveal that green behavioral control, green environmental awareness, and green product value have positive and significant effects ...

Factors influencing green purchase behavior of millennials in India

The study found perceived environmental responsibility and environmental concern dimensions underpinning the TPB framework. One of the novel findings of the ...

Factors Affecting Green Purchase Behavior of Cosmetic Products ...

Besides, millennials are also considered to have the most awareness of environmental issues. This research was conducted by collecting primary data through the ...

Assessing the impact of green consumption behavior and green ...

Social media is playing a vital role in the promotion of green products by reshaping the millennial green purchasing intention and green ...

Understanding purchase behaviour towards green housing among ...

However, previous studies have rarely empirically investigated the factors influencing millennials, purchasing behaviour toward green housing, especially in.

Factors influencing green purchase behavior among millennials: th...

The findings reveal that environmental concern, environmental knowledge and green perceived value positively and significantly affect attitude ...