Five Ad Tech Industry Trends For 2024 And Why They're Important

Five Ad Tech Industry Trends For 2024 · 1. The End Of Cookies—What Comes Next? · 2. 2024: The "Year of CTV" · 3. Adoption Of Standards And ...

9 Adtech Predictions for 2024 | Publift

1. Growth of First-Party Data · 2. Leverage in Video Advertising Campaigns · 3. Transparency in Brands · 4. Influence of Digital Natives · 5.

Unlocking the Future: 5 Must-Know AdTech Trends - SmartyAds

#1 Audience-centric ads and shifting dynamics in programmatic · #2 The rise of curated deals in AdTech · #3 AI-powered functionality within ad ...

5 trends seen at Advertising Week New York 2024, from AI buzz to ...

The industry, he says, is “still working through the 'how-tos,'” but in his view, “we are clearer on AI's superpower as it pertains to marketing ...

2024 Ad Tech Industry Trends and the Implications for Publishers in ...

A new year is nearly upon us! In preparation for what we expect to take center stage in 2025, we feel it's incredibly important to first ...

5 Emerging Advertising Technology Trends - Orient Software

5 key techs emerging in 2024 and beyond are a shift to first-party data, the rise of contextual and video ads, growth of connected tv (CTV), AI ...

6 Top Advertising Trends to Watch (2024 & 2025) - Exploding Topics

That wraps up the top trends driving the advertising industry in 2024. Digital ad strategies are shifting quickly as consumers spend more and ...

Top Trends in New Advertising Technology in 2024 - NEXD

Probably not a surprise to anyone, but one of the technologies making waves is Artificial Intelligence (AI). AI algorithms optimize ad ...

2024 AdTech Trends: 7 Tips to Transform Your Ads - SurveySensum

1. Ad Networks and Retail Media · 1. Ad Networks and Retail Media · 1. Proximity to purchase. · 2. 1st party data from retailers. · 3. Meeting the ...

Top 10 Ad Tech Trends to Watch in 2024 - AdPushup

Vernacularisation is also making it to the ad tech trends in 2024 as more and more people come online. The percentage of consumers who consume ...

7 Emerging Adtech Trends in 2024 That Will Change the Industry

7 Emerging Adtech Trends in 2024 That Will Change the Industry · Commerce-oriented advertising · AI in Advertising · Better ways to tap first-party ...

The 7 Biggest 2024 Adtech Trends to Watch Out For - WebFX

1. First-party data · 2. Artificial intelligence · 3. Increase in video ads · 4. Greater focus on TikTok · 5. Audio and connected TV · 6. Contextual ...

5 Advertising Technology Trends You Need to Know for 2024

The global ad tech sector is growing with a CAGR of 12.91%. · An average American sees an estimated 4-10,000 ads per day. · The global ecommerce ...

5 Must-Know Now Ad Tech Trends for Marketers - CMI Media Group

The advertising industry is undergoing a period of significant transformation. To thrive in this new landscape, collaboration is paramount ...

5 AdTech trends to watch in 2024 | Xenoss MadTech Digest - LinkedIn

Promising third-party cookie alternatives to explore in 2024 · Key AI applications in media buying · The forecast of retail media ad spending ...

The future of adtech: Trends to watch in 2024 | Novatiq

The adtech industry has long been associated with innovation and change, helping to drive the digital transformation of marketing and the ...

Top 7 AdTech Trends for 2024 | Oxagile

AI is increasingly becoming the go-to choice for analyzing user interactions with ads, like dwell time, scroll depth, or facial expressions, to ...

5 TECHNOLOGY TRENDS THAT MARKETERS NEED TO KNOW IN ...

Trends may be inspired by or change as technology changes but people are at the heart of what the marketing and advertising industry is all about. In order to ...

Top Ad Tech Trends to Watch in 2024 - Index Exchange

Next year is poised to be a pivotal one for ad tech, marked by increased collaboration, disruption, and innovation across the industry.

8 adtech trends and predictions to watch out for in 2024 - Servers.com

Key adtech trends for 2024 include cookieless experimentation, AI, audio, connected TV, in-app advertising, and more. Learn more about these trends here.