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Gen Z Social Media


How Gen Z uses social media and what that means for brands

Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs.

How does Gen Z feel about social media?

How does Gen Z feel about social media? ... Gen Z is the first generation to grow up entirely with social media. Because of this, people generally view social ...

What Gen Z thinks about its social media and smartphone usage

What Gen Z thinks about its social media and smartphone usage · Temporarily deactivate an account: 43% (vs 22% more engaged vs 24% no change) ...

Is Social Media The New Google? Gen Z Turn To Google ... - Forbes

There is a decline of 25%, on average, in using Google for search between Generation Z and Generation X · A quarter (24%) of people said they ...

What We Know About Gen Z So Far | Pew Research Center

Some 85% say they use YouTube, 72% use Instagram and 69% use Snapchat. Facebook is less popular with teens – 51% say they use this social media ...

What are the most visited social media platforms among Gen Z?...

The highest percentage of Gen Z mobile internet users on a social app is on YouTube, with 84% visiting the app. This is followed by TikTok at 61%, Snapchat at ...

3 ways Gen Z is leading social media usage - eMarketer

This year, US Gen Z social media usage will grow 7.7% versus 1.8% for the general population, according to our May 2024 forecast.

Gen Z's Social Media Usage in 2024 - Later

Gen Z's Social Media Usage: Where Do They Spend Their Time Online? According to Morning Consult's report, YouTube is the most-used platform for ...

How Marketers Can Reach Gen Z On Social Media

A 2024 report by Morning Consult found that 54% of Gen Zers favor YouTube over any other social media platform, with 80% spending their time on ...

Social media and Generation Z in the United States - statistics & facts

As of June 2024, Generation Z adults represented 25 percent of the social media audience in the United States.

Opinion | Gen Z Has Regrets - The New York Times

Our survey shows that many Gen Z-ers see substantial dangers and costs from social media. A majority of them want better and safer platforms, ...

Gen Z, Social Media, and Mental Health | Atlanta GA

A growing body of research shows that this level of near-constant social media and internet use negatively impacts youth mental health. For ...

Gen Z mental health: The impact of tech and social media - McKinsey

Gen Z mental health: The impact of tech and social media · In most surveyed countries, a higher share of Gen Z survey respondents report poor ...

Nearly half of Gen Zers wish TikTok 'was never invented,' survey finds

Sixty percent of Gen Z spends four hours a day on social media. Getty Images. The truth is out: About half of Gen Z wishes TikTok (47%) and X ( ...

How Gen Z and Millennials Use Social Media Differently - MSSmedia

Social Media Usage Style. Millennials are more likely than Gen Z to be following small business and big brands, while Gen Z is more likely to be consuming (and ...

Social media overtakes search engines for discovery among Gen Z ...

Traditional search engine usage is declining, particularly among younger demographics, who are increasingly turning to social media and mobile devices.

Gen Z Social Media Trends 2024: How Males and Females Differ in ...

Our research shows that Gen Z is not homogeneous in their social media consumption, and significant gender differences prevail when it comes to platform ...

35 Gen Z Social Media Statistics & Usage (2025 Trends)

97.5% of Gen Z cite social media as their primary source of shopping ideas. 81% of Gen Z discover new products and services through social media.

How Social Media Destroyed Gen Z - YouTube

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What is Gen Z? - McKinsey & Company

What is a generation? · What are the unique characteristics of Gen Z? · How is Gen Z's mental health? · What does social media have to do with Gen ...