Generative AI per Marketers

A Practical Guide for Marketers Who Want to Use GenAI

Generative AI technologies can lead to consumer reactance, especially when used for marketing outputs that are directly experienced by consumers ...

9+ Use-cases of Generative AI in Marketing - Delve AI

Gen AI models are employed to create dynamic (not static) marketing content with the help of AI tools. The way it works is simple: customer data from different ...

How generative AI can boost consumer marketing

The productivity of marketing alone due to gen AI could increase between 5 and 15 percent of total marketing spend, worth about $463 billion ...

12 Smart Ways Marketers Are Using Generative AI to Stay Ahead

How Do Marketers Use Generative AI? · Katie Robbert, co-founder and CEO of Trust Insights · Jay Baer, customer experience strategist, researcher, ...

Say Hello to My New AI Marketer: How Gen AI-Based Software Is ...

Over the past year, generative AI's capacity for content creation has drawn most of the noisiest headlines: how AI models can ...

Generative AI in marketing explained: Benefits and strategies

Generative AI enables marketers to deliver highly personalized content and experiences to individual customers based on their preferences, ...

Generative AI in marketing - use cases and tips - GrowthLoop

Generative AI can personalize marketing messaging at scale by leveraging customer personas and data. It can facilitate the A/B testing of marketing messaging.

AI in Marketing: The Future of Smart Marketing - Gartner

By 2025, 30% of outbound marketing messages from large organizations will be synthetically generated. AI, but specifically generative AI, has the power to ...

Generative AI in Marketing Specialization - Coursera

Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers ...

3 Ways To Successfully Use Generative AI In Modern Marketing

Generative artificial intelligence (AI) is disrupting marketing organizations around the globe. The technology already has shown how it can accelerate ...

Editorial Generative artificial intelligence in marketing: Applications ...

For instance, GAI enables brands to take marketing and sales to the next level and deliver truly one-to-one personalized experiences in a way that is not ...

60% of Marketers Say Generative AI will Transform Their Role, But ...

Quick take: New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of ...

Gen AI for Marketing with Gemini for Workspace

Curious about generative AI in marketing? · Generative AI can help marketers save time, automating tasks like generating meeting and email summaries, data ...

Generative AI in Marketing: Benefits & Use Cases

Text generation and copywriting using generative AI can be a powerful tool for marketing efforts. AI-generated content enhances marketing ...

How CMOs Are Succeeding with Generative AI

Over 70% of CMOs are already experimenting with generative AI—focusing on personalization, marketing operations, insights and innovation ...

Talking AI: How marketers are navigating the rise of generative AI

Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with ...

How to Harness the Power of Generative AI in Digital Marketing

In digital marketing, generative AI is typically used for automating content creation, data analysis, personalized marketing, and enhancing ...

Generative AI is driving a high rate of job uncertainty for marketers ...

Those concerns aren't unfounded, as 26% of marketing leaders said they plan to reduce personnel due to generative AI in 2024. The findings also ...

Marketing and sales soar with generative AI - McKinsey & Company

AI has revolutionized marketing and sales; now, generative AI ... each new use case. Thus gen AI represents an enormous step change in ...

Why Generative AI is the Next Big Thing in Digital Marketing and ...

By analyzing customer data and behavior, businesses can use generative AI to generate targeted ads or emails that are tailored to each ...