Global Consumer Culture
The global consumer - American Psychological Association
The last few decades have seen the emergence of a global consumer culture. Consumers no longer shop just locally; instead, they frequently purchase products ...
Consumer culture is produced by agents who work directly in the market economy as managers, marketers, and advertising “creatives;” by independent “brokers” who ...
The Sharing of Culture: Global Consumerism - UW-La Crosse
In this marketplace, communication technologies have spread cultural values related to consumption across international borders and as a result, many consumers ...
Global Consumer Culture: The Evolving Nature of Global and Local ...
A global investigation into the constellation of consumer attitudes toward global and local products.
Global Versus Local Consumer Culture: Theory, Measurement, and ...
This article provides an overview of where the field of international marketing stands on GCC and LCC, and it presents new empirical insights.
Global consumer culture - (Intro to Cultural Anthropology) - Fiveable
Global consumer culture refers to the worldwide phenomenon where consumer goods, services, and lifestyles transcend national boundaries, creating shared ...
Globalization and Global Consumer Culture: The Fragmentation ...
This chapter focuses on how globalization and global consumer culture (hereafter, GCC) contribute to the formation and maintenance of cultural identity.
Understanding the global consumer culture: Views from eastern and ...
With continuing trends toward expanding global markets, increasing global communication channels and the rapid growth of existing and new products around the ...
Reflections on global brands, global consumer culture and ...
There is no expectation of convergence of cultures across the globe, but GCC, which is partially dependent on similarity in consumer preferences ...
Global consumer culture: consequences for consumer research
The purpose of this paper is to comment on the conceptual framework highlighting the reinforcing nature of global consumer culture.
The impact of self-identification with global consumer culture on ...
We find that in addition to being exposed to global culture eWOM, materialistic and cosmopolitan, self-brand expression is important to this group and ...
Acculturaton to the global consumer culture: Scale development and ...
Simply stated, acculturation to global consumer culture (hereafter AGCC) considers how individuals acquire the knowledge, skills and behaviors that are ...
Global consumer culture: epistemology and ontology - Emerald Insight
Findings. GCC is a reinforcing process shaped by global culture flows, acculturation, deterritorialization, and cultural and geographic specific ...
Do Consumers Acculturated to Global Consumer Culture Buy More ...
The findings reveal that consumers acculturated to GCC buy more impulsively and like advertising more than consumers less acculturated to GCC.
[PDF] Acculturation to the global consumer culture and ethnic identity
Today's world is affected in all its aspects, including consumers' behaviors and attitudes, by the activities representing globalization.
Global consumer culture - (Intro to International Business) - Fiveable
Global consumer culture refers to the shared values, beliefs, and practices of consumers worldwide, shaped by globalization and the influence of global ...
Chapter 16 - Globalization and Consumer Culture
According to Waters, cultural exchanges must inevitably result in a global culture. Indeed, he argues that cultural globalization will lead economic and ...
Society, Culture, and Global Consumer Culture - Arnould - 2010
Abstract. Consumer culture is a social system in which consumption is dominated by the consumption of commercial products. In consumer culture, ...
Global Consumer Culture | Università della Svizzera italiana
As Don Slater observes, (global) consumer culture implies a fundamental paradox. On the one hand, it posits the existence of a universal and eternal culture ...
Global consumer culture - the University of Bath's research portal
Global consumer culture. / Arnould, E.; Sheth, J.; Malhotra, N. Wiley International Encyclopedia of Marketing. ed. / D. Bello; D. Griffiths. London, U. K.: ...