Globalized consumer culture
Consumer culture is produced by agents who work directly in the market economy as managers, marketers, and advertising “creatives;” by independent “brokers” who ...
The global consumer - American Psychological Association
The last few decades have seen the emergence of a global consumer culture. Consumers no longer shop just locally; instead, they frequently purchase products ...
The Sharing of Culture: Global Consumerism - UW-La Crosse
In this marketplace, communication technologies have spread cultural values related to consumption across international borders and as a result, many consumers ...
Globalization and Global Consumer Culture: The Fragmentation ...
This chapter focuses on how globalization and global consumer culture (hereafter, GCC) contribute to the formation and maintenance of cultural identity.
Global Consumer Culture: The Evolving Nature of Global and Local ...
A global investigation into the constellation of consumer attitudes toward global and local products.
Chapter 16 - Globalization and Consumer Culture
According to Waters, cultural exchanges must inevitably result in a global culture. Indeed, he argues that cultural globalization will lead economic and ...
Globalized consumer culture - CORE
Summary: Globalised consumer culture and its corresponding ethos that ac- cumulation of material possessions equates to happiness are having a profound.
Global Versus Local Consumer Culture: Theory, Measurement, and ...
This article provides an overview of where the field of international marketing stands on GCC and LCC, and it presents new empirical insights.
Global consumer culture and national identity as drivers of materialism
The most consistent positive drivers of materialism were self-identification with global consumer culture and exposure to American-based global ...
globalisation of consumer culture: an empirical survey of ... - SRCC
Globalisation is a process created by and resulting in greater interdependence among economic, political, cultural and social units in the world through cross ...
Globalization and Consumer Culture - Wiley Online Library
According to Waters, cultural exchanges must inevitably result in a global culture. Indeed, he argues that cultural globalization will lead economic and ...
Globalization, culture, and consumer behavior. - APA PsycNet
globalization; culture; consumer behavior. Index Terms. *Consumer Behavior; *Cross Cultural Differences; *Globalization; Emerging Economies. PsycINFO ...
Understanding the global consumer culture: Views from eastern and ...
With continuing trends toward expanding global markets, increasing global communication channels and the rapid growth of existing and new products around the ...
(PDF) Global consumer culture and national identity as drivers of ...
The most consistent positive drivers of materialism were self-identification with global consumer culture and exposure to American-based global mass media.
Global consumer culture: epistemology and ontology - Emerald Insight
Findings. GCC is a reinforcing process shaped by global culture flows, acculturation, deterritorialization, and cultural and geographic specific ...
Global consumer culture: consequences for consumer research
The purpose of this paper is to comment on the conceptual framework highlighting the reinforcing nature of global consumer culture.
Globalized consumer culture | The Journal of Practice Teaching and ...
Abstract. Globalised consumer culture and its corresponding ethos that accumulation of material possessions equates to happiness are having a ...
Acculturaton to the global consumer culture: Scale development and ...
Simply stated, acculturation to global consumer culture (hereafter AGCC) considers how individuals acquire the knowledge, skills and behaviors that are ...
The impact of self-identification with global consumer culture on ...
We find that in addition to being exposed to global culture eWOM, materialistic and cosmopolitan, self-brand expression is important to this group and ...
How globalisation affects consumers.pdf - City Research Online
Consumer culture theory (CCT) studies contribute to this stream of research by critically examining how globalisation affects consumers under different cultural ...