Google's cookie reversal causes uncertainty

Google's cookie reversal causes uncertainty—ad execs and insiders ...

On Monday, Google said it no longer planned to deprecate third-party cookies in Chrome, the web trackers that fuel programmatic ad operations.

Ad Tech Reacts to Google Ending Cookie Deprecation | Audigent

... Google's announcement and commentary below. adage logo, Google's Cookie Reversal Causes Uncertainty—Ad Execs and Insiders React. digiday logo ...

Garett Sloane on LinkedIn: Google's cookie reversal causes ...

Google's change of plans to kill cookies, punting the decision to consumers, is giving advertisers flashbacks to Apple's anti-tracking ...

Ad Age on X: "Ad execs and insiders react to Google's cookie ...

Ad execs and insiders react to Google's cookie reversal. Google's cookie reversal causes uncertainty—ad execs and insiders react.

Ad Age on LinkedIn: Google's cookie reversal causes uncertainty ...

Ad Age's Post · Google's cookie reversal causes uncertainty—ad execs and insiders react · More Relevant Posts · Google Grants Reprieve: Chrome's Third-Party Cookie ...

Google keeps cookies: what the major reversal means for advertisers

Google's ads team said that Privacy Sandbox was close to replicating the scale of ad spend: “For advertiser spend—a proxy for scale—we saw an 89 ...

Why Google's cookie deprecation reversal isn't actually a ... - Digiday

“It's still business as usual,” said Ryan Maynard, vp of programmatic sales operations at Raptive, which operates ad sales for thousands of ...

Google Alternate Third-Party Cookie Strategy - MediaPost

Some ad executives were relieved to learn Monday that Google's approach to third-party cookie deprecation would not be an all-or-nothing ...

Google Retains Third-Party Cookies in Chrome - Digiday

In the meantime, ad execs can expect Google to put on a full-court press to sell the Sandbox. It's no coincidence that the decision to keep ...

Barry Frey on X: ".@Google's new plan to let users choose cookie ...

... extend the cookie conundrum?. @adage · Google's cookie reversal causes uncertainty—ad execs and insiders react · From adage.com · 1:51 PM · Aug 15, 2024. ·.

Google's Cookie Shift: Tackling Uncertainty in Digital Ads

A recent IAB study shows that 88% of industry professionals feel Google's decision to reverse the phase-out of third-party cookies has caused ...

Brands react to Google's decision to keep third-party cookies

The latest announcement came as a relief to e-commerce brands and marketers who had been navigating amid uncertainty for years. After first ...

Ad Age - “This is the worst of all worlds.” Google says... | Facebook

... cookies, but marketers say the middle-ground approach has flaws. ADAGE.COM. Google's cookie reversal causes uncertainty—ad execs and insiders react · Kazuhisa ...

Social Media News on X: "Google's cookie reversal causes ... - X.com

Google's cookie reversal causes uncertainty—ad execs and insiders react - Ad Age https://t.co/L9i6PtBZnI.

Google drops effort to eliminate tracking cookies in Chrome

The $600 Billion Digital Ad Business Is Hanging on a Few Words From Google · Search giant's reversal on cookies has industry preparing for battle ...

Google halts its 4-plus-year plan to turn off tracking cookies by ...

... Google's cookie reversal causes uncertainty—ad execs and insiders react Ad AgeWhy Privacy Badger Opts You Out of Google's “Privacy Sandbox” EFFWhat Google's ...

How Google's move to retain cookies will impact digital advertisers

Google's announcement doesn't mean third-party cookies are here to stay indefinitely. Industry insiders predict Google will essentially ...

Google Reverses Its Decision — Third-Party Cookies are Back!

With years of back and forth, many advertisers are left wondering whether Google will even stick with its reversal decision. Uncertain about the ...

'Their plan has failed': Industry reacts to Google's cookie u-turn

Scott Opiela, CMO of Acoustic, said: “Although Google no longer plans to deprecate third-party cookies, the uncertainty and thrash that Google ...

Google Reverses Course on Third-Party Cookies - Insider

Google reverses its decision on third-party cookies in Chrome. Learn to adapt with first-party data and cookieless personalization ...