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Green claims


Green claims - European Commission - Environment

With a proposed new law on green claims, the EU is taking action to address greenwashing, and protect consumers and the environment.

'Green claims' directive: Protecting consumers from greenwashing

'Green claims' directive: Protecting consumers from greenwashing.

Green Guides | Federal Trade Commission

The Federal Trade Commission's Green Guides are designed to help marketers avoid making environmental claims that mislead consumers.

Greenwashing – the deceptive tactics behind environmental claims

Greenwashing promotes false solutions to the climate crisis that distract from and delay concrete and credible action.

EU Moves Closer To Regulating Greenwashing By Businesses In ...

... environmental performance which is relevant to the claim ... The Council position of the Green Claims Directive states: “If environmental claims ...

The Green Claims Directive | Crowell & Moring LLP

On 17 June 2024, the Council adopted its general approach to the proposed Green Claims Directive (“GCD”). The GCD is focused primarily on how ...

EU Green Claims Directive: What you need to know as it comes into ...

The EU's proposed Green Claims Directive (GCD) emerges as a critical framework to provide consumers with clarity about corporate environmental claims.

Two EU Directives Aim to Shape European Legal Framework for ...

... environmental claims, the EmpCo Directive and Green Claims Directive ... environmental claims, the EmpCo Directive and Green Claims Directive.

Green Claims Directive Explained: From Preparation To Compliance

The Green Claims Directive (GCD), officially known as the Directive on the Verifiability and Communication of Environmental Product Claims, is a ...

Green Claims Tracker - Bird & Bird

Our Green Claims tracker is aimed at helping you to navigate the different national laws and guidelines on green claims applicable in a selection of countries ...

European Parliament adopts new rules on green claims

The European Union is proposing to reinforce regulatory measures against false or misleading environmental claims, commonly known as greenwashing.

Carbon Removal in the EU Green Claims Directive

A legislative proposal that aims to address and reduce greenwashing in consumer-facing commercial practices.

Navigating Green Claims in Europe and the USA - Coolfood

This is a topline summary of the content of our Coolfood community webinar Navigating Green Claims in Europe and the USA that we held on 27 April 2023.

Directive on Green Claims | Global law firm - Norton Rose Fulbright

In March 2023, the European Commission (Commission) adopted a proposal for a Directive on substantiation and communication of explicit environmental claims.

Environmental Claims: Summary of the Green Guides

General Environmental Benefit Claims Marketers should not make broad, unqualified general environmental benefit claims like "green" or ...

Green claims: what are the new rules? | myclimate

Under Green Claims Directive, companies wanting to make an environmental claim will be obliged to substantiate it with sufficient scientific evidence (emphasis ...

Protecting consumers from greenwashing [Policy Podcast] - YouTube

On 22 March 2023, the European Commission put forward a proposal for a directive on green claims. The proposed directive would require ...

EU Green Claims Directive: Latest Guide - Tappr

The EU's Green Claims Directive empowers consumers who want to make more environmentally friendly purchases and fight greenwashing. It does so by setting ...

The Green Claims Global Drive: Developments in the UK, US and EU

In this article, we look at some recent developments in the regulation of “green claims” in the UK, the US, and the EU that corporates should be aware of.

Green Claims Directive | AFRY

The Green Claims Directive represents a significant step towards more sustainable business practices in the EU. It challenges companies to be more honest and ...